This article is about the founder of Leo Burnett Company. For US Army colonel and founder of Student Doctor Network, see Lee Burnett.
Leo Burnett
Born
(1891-10-21)October 21, 1891
St. Johns, Michigan U.S.
Died
June 7, 1971(1971-06-07) (aged 79)
Hawthorn Woods, Illinois U.S.
Burial place
Rosehill Cemetery
Nationality
American
Alma mater
University of Michigan (B.S., 1914)
Occupation
Advertising executive
Known for
Founder of Leo Burnett Worldwide
Spouse
Naomi Geddes
(m. 1918)
Children
Peter Burnett Joseph Burnett Phoebe Snetsinger
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola.[1] In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.[2]
^"CNBC Titans: Leo Burnett". Hulu. CNBC. Retrieved July 21, 2014.
^"Time Magazine". Times 100 Persons of the Century. June 14, 1999. Archived from the original on May 10, 2007. Retrieved March 11, 2012.
LeoBurnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of LeoBurnett Company, Inc. He was responsible for...
LeoBurnett Worldwide, Inc., also known as LeoBurnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo...
The LeoBurnett Building, located on 35 West Wacker Drive at North Dearborn Street in the Chicago Loop, is a 50-story, 635 foot (193 m) tall skyscraper...
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adult, Winfield moved to Wyoming and began ranching. Executives from LeoBurnett Worldwide, an advertising agency, visited the ranch where Winfield was...
between two Chicago skyscrapers: the west tower of Marina City and the LeoBurnett Building. After accomplishing this feat, he successfully crossed the...
American launch was backed with a $54 million marketing campaign by LeoBurnett Worldwide (meaning over $100 in marketing per North American unit that...
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