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Leonard Fulford
Born
Leonard Alfred Fulford
(1928-11-11)11 November 1928
Died
27 November 2011(2011-11-27) (aged 83)
Friston, Suffolk, England
Nationality
British
Known for
Commercial photography
Style
Still life
Leonard Alfred Fulford (11 November 1928 – 27 November 2011) was a British commercial photographer and director, with a specialty for photography of still life. He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times. Fulford directed the popular Go to work on an egg television commercials for the Egg Marketing Board during the 1960s.[1] Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s,[1] along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume.[2]
His work earned him awards and recognition. The famous "Go to work on an egg"[3] television ad campaign which he directed earned him the nickname "the eggman" within the industry.[citation needed]
Len Fulford retired in 1995, and lived in East Anglia. He died in Friston, Suffolk, on 27 November 2011, at the age of 83.[1] He is survived by three sons. His wife, the former Gillian Fox, whom he married in 1953, died in 2007.[1]
^ abcdDavison, Phil (30 December 2011). "Len Fulford: Director behind the 'Go to work on an egg' and Guinness 'toucan' commercials". The Independent. London. Retrieved 5 January 2012.
^"StackPath".
^"Go to Work on an Egg, issued by the British Government's Egg Marketing Board, art direction Ruth Gill and photo Len Fulford. UK, 1964 | V&A Images".
him the nickname "the eggman" within the industry.[citation needed] LenFulford retired in 1995, and lived in East Anglia. He died in Friston, Suffolk...
creation of commercials, we came in" BFCS was founded by Bob Brooks and LenFulford, two successful London advertising photographers specializing in food...
Patricia Hayes in 1965. The commercials were created by British director, LenFulford. The proposition was that having an egg for breakfast was the best way...
to work on an egg — advertising campaign from the 1950s directed by LenFulford. "On this day, 21 June 1968: Egg board 'should be scrapped'", BBC News...
advertisements of the 1970s and 1980s were created by British director, LenFulford. In 1983, a conscious marketing decision was made to turn Guinness into...
Underhay (art director) and Alex Pearl (copywriter) and directed by LenFulford, while Lord David Dundas wrote the piano score in the style of Erik Satie...
Irvin Kershner, American actor, director, and producer (b. 1923) 2011 – LenFulford, English photographer and director (b. 1928) 2011 – Ken Russell, English...
failure. Donald Crowdis, 97, Canadian museum curator and broadcaster. LenFulford, 83, British photographer and television commercial director (Go to work...
Anatomy of Criticism Kim Fu 1987 novelist For Today I Am a Boy Robert Fulford 1932 journalist Janine Fuller 1958 non-fiction Restricted Entry: Censorship...
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Fréchette David French (Leaving Home, Salt-Water Moon) William Fruet Robin Fulford (Steel Kiss, Whitewash) Janine Fuller Linda Gaboriau Lorena Gale Brendan...
Championship race held in the state of Florida since a board track race at Fulford–Miami Speedway in 1926. There would not be another Indy car race held in...
brother Tostig and Harald Hardrada, King of Norway, having won the Battle of Fulford. The King of England marched north where the two armies met at the Battle...
The Globe and Mail. Toronto. February 24, 2012. Retrieved March 4, 2017. Fulford, Robert (September 11, 2004). "A Rare Glimpse at Canadian Stalinism". National...
burned her body before discarding it in a pond. The presiding judge, Adrian Fulford, said the murder was "devastating, tragic, and wholly brutal". Couzens...
different course of WWII posit various ultimate fates for Churchill: In Len Deighton's 1978 SS-GB, Churchill refuses to escape Britain even when Nazi...
Archived from the original on 30 September 2022. Retrieved 29 September 2022. Fulford, Robert (21 September 1963). "The Tragic History of a Sex Criminal". Maclean's...
were absent from the 1906 championship and the tournament was won by Jack Fulford. Williamson won the championship in 1907 and 1909 and was runner-up to...
Freeborn, John Connell 14 74 DFC* Friendship, Alfred Henry Basil 8 3 DFM Fulford, David 4 64, 19 DFC KIA 2 November 1942 Garden, Mowbray 5 (1914–1978) Gardner...
Ludington 604 6.48% Lavern J. Ahlstrom 2,330 24.99% Ty Lund Sherwood Park Doug Fulford 6,704 40.31% Bruce Collingwood 7,798 46.89% Jim Gurnett 1,955 11.76% Lorne...
18-hole final. In 1913 the final was extended to 36 holes and was won by Len Holland and George Tuck. There was a significant change in 1914, with the...
daughter of Roy Dotrice Simon Kay (born 1952?), plastic surgeon Adrian Fulford (born 1953), judge; formerly a member of the International Criminal Court...
Everard, is sentenced at the Old Bailey to a whole-life tariff. Lord Justice Fulford calls the case "devastating, tragic and wholly brutal" and tells Couzens...
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