Latitude Financial Services (shortened to Latitude Financial or Latitude) is an Australian financial services company with headquarters in Melbourne, Victoria, also doing business in New Zealand under the name Gem Finance. Latitude’s core business is in consumer finance through a variety of services including unsecured personal loans, credit cards, car loans, personal insurance and interest free retail finance.[1] As of 2018[update] it had around a 6% share of Australia’s personal lending market, making it the biggest non-bank lender of consumer credit in Australia.[2]
^Drummond, Shaun (2015-11-04). "GE Capital Finance to be renamed Latitude Financial". Sydney Morning Herald. Retrieved 2018-10-19.
^"Rebranded Latitude fighting the big four over personal lending". Australian Financial Review. 2016-12-19. Retrieved 2018-10-19.
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