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The physical appearances of K-pop idols, with slim bodies and pale skin, impacts Korean beauty standards.
Korean beauty standards have become a well-known feature of Korean culture. In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons placed South Korea in the top ten of countries who had the highest rate of cosmetic surgeries.[1][2]
Korean beauty standards prioritize maintaining a youthful appearance, rather than looking matured. A combination of clear skin and even skin complexion, slim v shaped jawline, and pronounced puffy Aegyo-Sal (fatty, bag-like, deposits under the eye. common in children; rare in adults.) contribute to the desirable youthful aesthetic and personal presentation.
Increase in influence of Korean media, such as K-pop, Korean dramas, and, advertisements, throughout Korea, presents this softer appearance to the public as the desirable norm. Even in men, this softer and a more androgynous appearance is preferred in both romantic interests, and shown more in media, as compared to men with traditionally 'masculine' features.
^"ISAPS International Survey on Aesthetic/Cosmetic Procedures Performed in 2015 | isaps.org" (PDF). isaps org. Archived from the original (PDF) on 7 August 2017. Retrieved 4 August 2017.
^"Unrealistic Beauty Standards: Korea's Cosmetic Obsession". seoulbeats.com. 26 March 2015. Retrieved 26 March 2015.
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