Global InformationKiddicare information
 | |
| Company type | In-name Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1974 |
| Defunct | 2019 |
| Headquarters | Club Way, Cygnet Park, Hampton, Peterborough |
Key people | Marilyn and Neville Wright (Founders) Chris Yates (CEO) |
| Owner | Dunelm Group |
| Parent | WorldStores |
| Website | www |
Kiddicare was a British multichannel retailer, selling nursery supplies and merchandise for children and young families. Founded and owned by Marilyn and Neville Wright, it was the largest privately owned online retailer of its kind, until its acquisition by Morrisons in 2011.[1] On 14 July 2014, it was sold to Endless LLP for £2 million.[2]
In 2016, Kiddicare and its parent Worldstores were purchased by the British homeware retailer Dunelm Group.
In 2018, after suffering millions of pounds of losses while attempting to integrate the Kiddicare business into Dunelm's legacy supply chain operation, the brand was closed.
March 2019 saw the closure of the final store in Peterborough heralding the end of an era for the Kiddicare brand started by Neville and Marilyn Wright back in 1974.
- ^ Wood, Zoe. "Morrisons Buys Kiddicare for £70m". theguardian. Retrieved 2 January 2014.
- ^ "Morrisons sells Kiddicare business to Endless". Reuters. Retrieved 14 July 2014.