This article is about the British supermarket. For other uses, see Morrison's (disambiguation) and Morrison (disambiguation).
Wm Morrison Supermarkets Limited
Logo used since 2015
Trade name
Morrisons
Company type
Private
Industry
Retail
Founded
1899; 125 years ago (1899)
Founder
William Morrison
Headquarters
Bradford, England
Key people
Rami Baitiéh (CEO)
Products
Books
Clothing
Florist
Food and drink
Homeware
Magazines
Petrol
Tobacco
Brands
McColl's
Morrisons Daily
Safeway
Revenue
£18,479 million (2022)[1]
Operating income
£251 million (2022)[1]
Net income
—£25 million (2022)[1]
Owner
Clayton, Dubilier & Rice
Number of employees
110,000 (2021)[2]
Website
morrisons.com
Wm Morrison Supermarkets Limited, trading as Morrisons, is the fifth largest supermarket chain in the United Kingdom. As of 2021, the company had 497 supermarkets across England, Wales and Scotland,[3] and one in Gibraltar.[4][5] The company is headquartered in Bradford, England.[6]
Founded in 1899 by William Morrison, hence the abbreviation Wm Morrison, it began as an egg and butter stall in Rawson Market, Bradford. Until 2004, its store locations were focused in the North of England but, with the takeover of Safeway in that year, the company's presence increased significantly in the South of England, Wales and Scotland. As of February 2021, Morrisons employed 110,000 employees and served around 11 million customers each week.[2]
The company was listed on the London Stock Exchange until it was acquired by private equity firm Clayton, Dubilier & Rice (CD&R) in October 2021. Many changes were made after the takeover, and the company was struggling financially.
Morrisons is the fifth largest supermarket in the United Kingdom by market share (8.8%),[7] overtaken for fourth place by Aldi in September 2022.[8]
^ abc"Annual Report and Financial Statements for the 52 weeks ended 30 October 2022" (PDF). Morrisons. Retrieved 19 April 2023.
^ ab"Company History – Morrisons Corporate". Morrisons. Retrieved 26 February 2021.
^"About Us – Company History". Morrisons. Retrieved 27 October 2021.
^"Morrisons in Gibraltar – the unlikely success story". 26 August 2014. Archived from the original on 12 January 2022. Retrieved 10 July 2016.
^"Morrisons cuts petrol price to 99p a litre". The Week. 22 November 2016. Archived from the original on 23 November 2016. Retrieved 22 November 2016.
^"Contact Us". Wm Morrison Supermarkets PLC. Retrieved 26 July 2014.
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