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US motor vehicle manufacturer
Kaiser Jeep
Formerly
Willys Motors (1953–63)
Industry
Automotive
Predecessor
Kaiser Motors Willys-Overland
Founded
1953
Defunct
1970; 54 years ago (1970)
Fate
Bought out by American Motors in 1970
Successor
Jeep[note 1]
AM General
AMC
Key people
Stephen A. Girard Jr. (president)[1]
Products
Trucks Automobiles Military vehicles Sport utility vehicles
Kaiser Jeep resulted from the 1953 merger of Kaiser Motors, an independent passenger car maker based in Willow Run, Michigan, with the Toledo, Ohio-based Willys-Overland Company.
Willys-Overland had been at one point before World War II the U.S.'s second-largest car-maker after Ford, but their fortunes waned during the 1930s. Willys survived during the war by getting the primary contract to build the U.S. World War II jeeps for the American and Allied armed forces. From 1945, Willys focused almost exclusively on selling Jeep-branded vehicles, both civilian and commercial, as well as government and military jeeps.
For Kaiser, the Jeep brand and its models were considered the crown jewels in the merger with Willys-Overland. In 1955, Kaiser phased out all Kaiser and Willys passenger car lines, and Kaiser (initially still under the name 'Willys Motors') became entirely focused on Jeep products in most markets. In 1963, the company consolidated all corporate holdings under the name of Kaiser Jeep Corporation, discarding the Willys name.
Following this, American Motors Corporation (AMC) negotiated with Kaiser Jeep to purchase the company. The deal was finalized in 1970, and Kaiser Jeep became "Jeep Corporation," a wholly owned subsidiary of AMC.
Cite error: There are <ref group=note> tags on this page, but the references will not show without a {{reflist|group=note}} template (see the help page).
^"Stephen A. Girard Jr., 91, Industrialist and Automaker, Dies". The New York Times. Retrieved 5 January 2021.
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