Global InformationChrysler information
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 The Chrysler World Headquarters and Technology Center in Auburn Hills, Michigan, headquarters of Stellantis North America | |
Trade name | Stellantis North America |
|---|---|
| Formerly |
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| Company type | Subsidiary |
| Industry | Automotive |
| Predecessor |
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| Founded | June 6, 1925 |
| Founder | Walter Chrysler |
| Headquarters | 1000 Chrysler Drive, Auburn Hills, Michigan , United States |
Number of locations | See List of Stellantis North America factories |
Area served | North America |
Key people |
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| Brands |
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Number of employees | 81,341 (2023) |
| Parent | Stellantis |
| Subsidiaries | Stellantis Canada |
| Website | media.stellantisnorthamerica.com |
| Footnotes / references [1] | |
FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler (/ˈkraɪslər/ KRY-slər),[2][3] is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. Stellantis North America sells vehicles worldwide under the Chrysler, Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The division also distributes Alfa Romeo, Fiat and Maserati vehicles in North America.
The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested from Chrysler in 2007, the company operated as Chrysler LLC (2007–2009), and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a subsidiary of Stellantis, the company formed from the merger between FCA and PSA Group (Peugeot Société Anonyme) in 2021.
After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy that he had become familiar with when he worked in the Buick division at General Motors. He then acquired Fargo Trucks and the Dodge Brothers Company, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs.[4][5][6]
Chrysler expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroën for $1 billion. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. On the verge of bankruptcy in the late 1970s, it was saved by $1.5 billion in loan guarantees from the U.S. government. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep, as well as the newly formed Eagle, brands under the Chrysler umbrella. In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler AG; the merger proved contentious with investors. As a result, Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007.
Like the other Big Three automobile manufacturers, Chrysler was impacted by the automotive industry crisis of 2008–2010. The company remained in business through a combination of negotiations with creditors, filing for Chapter 11 bankruptcy reorganization on April 30, 2009, and participating in a bailout from the U.S. government through the Troubled Asset Relief Program. On June 10, 2009, Chrysler emerged from the bankruptcy proceedings with the United Auto Workers pension fund, Fiat S.p.A., and the U.S. and Canadian governments as principal owners. The bankruptcy resulted in Chrysler defaulting on over $4 billion in debts. In May 2011, Chrysler finished repaying its obligations to the U.S. government five years early, although the cost to the American taxpayer was $1.3 billion.
Over the next few years, Fiat S.p.A. gradually acquired the other parties' shares. In January 2014, Fiat acquired the rest of Chrysler from the United Auto Workers retiree health trust, making Chrysler Group a subsidiary of Fiat S.p.A.[7] In May 2014, Fiat Chrysler Automobiles was established by merging Fiat S.p.A. into the company. Chrysler Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat-Chrysler merger.[8]
As a result of the merger between FCA and PSA, on 17 January 2021 it became a subsidiary of the Stellantis Group.
- ^ "2014 Annual Report". Securities and Exchange Commission. March 4, 2015.
- ^ Williams, Corey (August 17, 2021). "Automaker FCA US admits paying off union leaders; fined $30M". The Associated Press. Retrieved January 25, 2022.
- ^ "FCA US Reports Fourth-quarter and Full-year 2021 Sales Results" (Press release). January 4, 2022.
FCA US LLC is a North American automaker based in Auburn Hills, Michigan. ... FCA US LLC is a subsidiary of Stellantis N.V.
- ^ Genat, Robert (2004). Mopar Muscle. Motorbooks. p. 18. ISBN 9780760320167. Retrieved March 18, 2016.
- ^ Jefferys, Steve (1986). Management and Managed: Fifty Years of Crisis at Chrysler. Cambridge University Press. pp. 107. ISBN 0521304415. OCLC 13004251.
1955 Prudential Chrysler
- ^ New York Times 1954
- ^ "Fiat completes Chrysler acquisition in $4.35 billion deal". autonews.com. January 21, 2014. Retrieved April 1, 2014.
- ^ "Chrysler Group LLC is now FCA US LLC". fcausllc.com. Archived from the original on September 3, 2016. Retrieved January 13, 2015.