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The Intel Play product line, developed and jointly marketed by Intel and Mattel, was a product line of consumer "toy" electronic devices. The other toys were the Digital Movie Creator, the Computer Sound Morpher, and the Me2Cam.[1][2]
The Intel Play product line was discontinued on March 29, 2002 when it was purchased by Tim Hall's holding company Prime Entertainment. Hall founded Digital Blue,[3] which continued the Intel Play product line under the Digital Blue brand. The "Play" logo of Intel Play became a staple of 2K Play in 2007.
^"Toy Story: the Intel and Mattel Startup". Intel Newsroom. Retrieved 2021-01-07.
^"Mattel And Intel Debut New Line Of Intel® Play Smart Toys At The American International Toy Fair". www.intel.com. Retrieved 2021-01-07.
^"Digital Blue Store". 2013-05-17. Archived from the original on 2013-05-17. Retrieved 2021-01-07.
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