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HitClips information


HitClips player with NSYNC cartridge.

HitClips is a digital audio player created by Tiger Electronics that plays low-fidelity mono one-minute clips of usually teen pop hits from exchangeable cartridges.[1] It first launched in August 2000[2] with 60-second microchip songs featuring Britney Spears, NSYNC, and Sugar Ray. The following year songs by Destiny's Child, Backstreet Boys, Dream, and Pink were additionally released.[3] There is a version for young children called KidClips.[4] Tiger Electronics had licensing agreements for HitClips with popular major record labels including Atlantic Records, Jive Records/Zomba Label Group,[5] and Capitol Records.[6] HitClips was first promoted by McDonald's, Radio Disney, and Lunchables.[7] By June 2002, HitClips players and music disks combined had sold more than 20 million units.[2]

Hilary Duff became the spokesperson for HitClips in 2003. In 2004, she was succeeded by Raven-Symoné when the format was changed into a 2-minute mini circular cartridge. At that point 30 million units had been sold.[8]

  1. ^ Willis, Barry (2002-05-05). "HitClips Are Hot". Stereophile. Retrieved 2009-09-16.
  2. ^ a b Traiman, Steve (June 15, 2002). "Licensing Likenesses: stars lend their faces to everything from dolls to ducks to video games" (PDF). Billboard. p. 71.
  3. ^ "Music Artists Hit Toy Market" (PDF). Billboard. March 10, 2001. p. 66.
  4. ^ Lee, Jennifer (2002-02-12). "Making Toys For Children Too Mature For Most Toys". The New York Times. Retrieved 2009-09-16.
  5. ^ "Jive Talking". Forbes. 19 March 2001.
  6. ^ Kukec, Anna Marie (2000-09-28). "Tiger Electronics hopes music system is big hit with kids". Daily Herald. Retrieved 2009-09-16.
  7. ^ Wasserman, Todd (2000-07-31). "Tiger's HitClips Rings McD, Fox for $10M Blitz". Brandweek. Archived from the original on 2012-06-16. Retrieved 2009-09-16.
  8. ^ Traiman, Steve (March 6, 2004). "Toy fair showcases new product by Kiss, others" (PDF). Billboard. p. 37.

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