Two competing Havana Club brands: 1) State-owned Corporación Cuba Ron; 2) Bacardi
Country
Havana Club originated in Cardenas, Cuba by José Arechabala S.A.
Introduced
1934
Related brands
Havana Club (Bacardi)
Markets
State-run Corporación Cuba Ron version sold globally except within the United States. Bacardi version is sold in the United States.
Ambassador(s)
Bacardi-owned Havana Club U.S. brand Ambassador is named Gio Gutierrez, based in Miami, Florida
Tagline
Bacardi: Havana Club #ForeverCuban / Pernod Ricard:"El Ron de Cuba"
Website
www.havana-club.com
Havana Club is a brand of rum created in Cuba in 1934. Originally produced in Cárdenas, Cuba, by family-owned José Arechabala S.A., the brand was nationalized after the Cuban Revolution of 1959. In 1993, French-owned Pernod Ricard and the government of Cuba created a state-run 50:50 joint venture called Corporación Cuba Ron. They began exporting this version of Havana Club globally, except for the United States due to the embargo put in place by the U.S. government.
Bacardi, another Cuban family that had left Cuba after the Cuban revolution, after purchasing the original Arechabala family Havana Club recipe, also began producing Havana Club Rum in 1994, a competing product made in Puerto Rico and sold in the United States.
Bacardi and Pernod Ricard have engaged in ongoing litigation about ownership of the name "Havana Club".
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