Googlization information

Googlization is a neologism that describes the expansion of Google's search technologies and aesthetics into more markets, web applications, and contexts, including traditional institutions such as the library (see Google Books Library Project).^[1] The rapid rise of search media, particularly Google, is part of new media history and draws attention to issues of access and to relationships between commercial interests and media.^[2]

^ Rogers, Richard (2009). "The Googlization Question, and the Inculpable Engine" (PDF). Deep Search: The Politics of Search Beyond Google.
^ Gorman, Lyn; David McLean (2009). Media and Society into the 21st Century: A Historical Introduction. UK: Wiley-Blackwell. pp. 231, 253–254.

[Rogers-1] Rogers, Richard (2009). "The Googlization Question, and the Inculpable Engine" (PDF). Deep Search: The Politics of Search Beyond Google.

[Gorman-2] Gorman, Lyn; David McLean (2009). Media and Society into the 21st Century: A Historical Introduction. UK: Wiley-Blackwell. pp. 231, 253–254.

Googlization information

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