Global cultural flow involves the flow of people, artifacts, and ideas across national boundaries as result of globalization.[1][2]: 296 Global cultural flows can be observed in five interdependent 'Landscapes', or dimensions, that distinguish the fundamental disjunctures between economy, culture, and politics in the global cultural economy.[3]
The five dimensions of global cultural flow include:[1][2]: 296
ethnoscapes — flow of people Human migrations;
technoscapes — flow and configurations of technology;
financescapes — flow of money and global Business networks;
mediascapes — flow of cultural industry networks; and
ideoscapes — flow of ideas, images, and their nexuses.
These dimensions restructure "the means by which individuals establish personal and collective identities."[3][1][4] The common suffix -scape denotes these terms as being "perspectival constructs inflected…by the historical, linguistic, and political situatedness of different kinds of actors: nation-states, multinationals, diasporic communities, as well as subnational groupings and movements (whether religious, political or economic)," as well as "intimate face-to-face groups, such as villages, neighborhoods and families."[2]: 296
The five dimensions were introduced by anthropologist and globalization theorist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990).[5][2] Because cultural exchange and transactions have typically been restricted in the past due to geographical and economical obstacles, Appadurai's five dimensions allow for cultural transactions to occur.
^ abcTzanelli, Rodanthi. 2011. "‘Cultural Flows’." In Encyclopaedia of Consumer Culture, edited by D. Southerton. Sage.CQ Press.
^ abcdAppadurai, Arjun (1990). "Disjuncture and Difference in the Global Economy." Theory, Culture & Society 7:295–310. doi:10.1177/026327690007002017.
^ ab"Globalization". Perspectives: An Open Invitation to Cultural Anthropology. Retrieved 20 March 2021.
^"Global Cultural Flows". Robarts Centre for Canadian Studies. Retrieved 20 March 2021.
^Appadurai, Arjun (1990). "Disjuncture and Difference in the Global Economy." Public Culture 2(2):1–24. doi:10.1215/08992363-2-2-1.
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