The Wisdom of Ginsu, a book co-authored by Ed Valenti and Barry Becher
Ginsu (/ˈɡɪnsuː/; pseudoword meant to evoke the idea of samurai heritage)[1] is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television using infomercials characterized by hawker and hard sell pitch techniques. The commercials generated sales of between two and three million Ginsu sets between 1978 and 1984.[2]
^"It Slices, It Dices: When Ginsu Knives Cut Through the As-Seen-on TV Competition". 24 November 2022.
^President and General Manager of Douglas-Quikut, Jeffrey Griffin, quoted in Stan Morris, “TV Infomercial’s Ginsu Knives Produced in Walnut Ridge, Baxter Bulletin, May 31, 2016, p. A2
Ginsu (/ˈɡɪnsuː/; pseudoword meant to evoke the idea of samurai heritage) is a brand of direct marketed knives. The brand is owned by the Douglas Quikut...
mantelli, is more commonly referred to as the Ginsu shark, first popularized in reference to the Ginsu knife, as its theoretical feeding mechanism is...
workers have called the walkway safety handrails in the Big Dig tunnels "ginsu guardrails", because the squared-off edges of the support posts have caused...
technologies. In 2017, Douglas Quikut, manufacturer of the Ginsu knives, was rebranded as Ginsu to "refresh the brand." In 2018, Scott Fetzer sold Scot Labs...
Bridge Jeweler Borsheims Helzberg Diamonds Scott Fetzer Campbell Hausfeld Ginsu Kirby World Book Encyclopedia BH Energy AltaLink HomeServices of America...
Richard E. Smith and later bought by Kraft Foods. Ginsu knives have a Japanese-sounding name (Ginsu, Kanji: 銀簾; Hiragana: ぎんす), but are made in America...
infomercial company and launched several mainstream products including the Ginsu knives. The company also developed the “long-form” infomercial formats,...
was also during the 1970s that the hard sell "But wait! There's more!" Ginsu ads were being aired on American late-night TV. The Federal Communications...
Bridge Jeweler Borsheims Helzberg Diamonds Scott Fetzer Campbell Hausfeld Ginsu Kirby World Book Encyclopedia BH Energy AltaLink HomeServices of America...
entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives. In 1975, Valenti and his business partner Barry Becher founded Dial...
agassizensis Underwood and Cumbaa, 2010 †Cretoxyrhina mantelli Agassiz, 1843 (ginsu shark) Family †Serratolamnidae Genus †Serratolamna Family †Ptychodontidae...
Bridge Jeweler Borsheims Helzberg Diamonds Scott Fetzer Campbell Hausfeld Ginsu Kirby World Book Encyclopedia BH Energy AltaLink HomeServices of America...
went to the kitchen for a drink of water. She then grabbed an eight-inch Ginsu carving knife on the kitchen counter, returned to their bedroom, pulled...
telemarketing. One of the most famous DRTV commercials was for Ginsu Knives by Ginsu Products, Inc. of Rhode Island. Several aspects of ad, such as its...
Marmon, also a Berkshire subsidiary in 2015. Scott Fetzer also manufactures Ginsu knives and World Book Encyclopedia. On March 30, 2007, Berkshire Hathaway...
Obama's attempts to avoid civilian casualties, the Hellfire R9X "flying Ginsu" missile was developed. It is usually fired from drones. It does not have...
Bridge Jeweler Borsheims Helzberg Diamonds Scott Fetzer Campbell Hausfeld Ginsu Kirby World Book Encyclopedia BH Energy AltaLink HomeServices of America...
Bridge Jeweler Borsheims Helzberg Diamonds Scott Fetzer Campbell Hausfeld Ginsu Kirby World Book Encyclopedia BH Energy AltaLink HomeServices of America...
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