American political consultant, author, and pollster (born 1962)
For the entomologist, see Frank Eugene Lutz.
Frank Luntz
Luntz at the 2009 Texas Book Festival
Born
Frank Ian Luntz
(1962-02-23) February 23, 1962 (age 62)
West Hartford, Connecticut, U.S.
Education
University of Pennsylvania (BA) Trinity College, Oxford (DPhil)
Occupation(s)
Republican Party strategist, communication consultant, and political pollster
Political party
Republican
Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster,[1][2] best known for developing talking points and other messaging for
Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
Luntz has historically frequently contributed to Fox News and CBS News[3] (and since 2021 on CNN[4][5][6]) as a commentator and analyst, as well as running focus groups during and after presidential debates on Fox News[7] and CBS News.[8] Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate."[9] He is also an author of business books dealing with communication strategies and public opinion.
^Ottesen, K. K. (January 7, 2016). "A communication consultant and pollster reflects on angry times" – via Washington Post.
^Mike Allen. "Frank Luntz to GOP: Health reform is popular". Politico. Archived from the original on December 24, 2014. Retrieved February 15, 2022.
^Tani, Maxwell (May 28, 2021). "How Frank Luntz Created a Mess Inside the Los Angeles Times". The Daily Beast.
^Folmar, Chloe (November 14, 2022). "Luntz cites multiple factors in pollsters' wrong predictions". The Hill. Retrieved August 24, 2023.
^CNN on Twitter: "This is pollster Frank Luntz's playbook for ... https://twitter.com/CNN/status/1646577762742808576
^Frank Luntz: Longtime GOP pollster's blunt advice to Biden on vaccines | CNN, July 27, 2021, retrieved August 24, 2023
^"This Marco Rubio debate line shone in a Fox News focus group". Business Insider.
^Undecided voters speak to Frank Luntz during focus group, retrieved October 6, 2016
^"Interview Frank Luntz". Frontline. PBS. November 9, 2004. Retrieved March 23, 2007.
Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster, best known for developing talking points...
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whenever possible". The memo was sent shortly after Republican pollster FrankLuntz advised Sean Hannity on his Fox show: "If you call it a public option...
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world. In 1994, according to a leaked memo, the Republican strategist FrankLuntz advised members of the Republican Party, with regard to climate change...
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Supporters 'Basket of Deplorables'". Bloomberg News. Republican pollster FrankLuntz described Clinton's comments as her "47 percent moment", a reference...
Cain as the most likeable candidate in the debates," said GOP pollster FrankLuntz. "Don't underestimate the power of likability, even in a Republican primary...
certain goals. For example, climate change deniers took the advice of FrankLuntz to frame global warming as an issue of scientific uncertainty, which...
advertising and cognitive science by conservative political operatives such as FrankLuntz and Karl Rove casts doubt on Popper's view of open society. Because the...
chose to work for Luntz Research Companies instead. While a student at Trinity College, she had met and become friends with FrankLuntz, the founder, on...
a public reaction to the 1982 attack on Lebanon, Israel commissioned FrankLuntz, an American public relations adviser who had helped influence Republican...
legislative candidates in 1990. The memo, which came from a list drawn up by FrankLuntz, called "Language: A Key Mechanism of Control", contained a list of "contrasting...
and losing." Ex-TARs members include Lawrence Lessig, Paris Dennard, FrankLuntz, and Rob Bishop. In April 2022, certain state chapters left the National...
cognitive scientists: George Lakoff, nurturant parent governance; and FrankLuntz, strict father governance. The deductive frame analysis pre-defines frames...
marketing Notable compliance experts Edward Bernays Ryan Holiday Ivy Lee FrankLuntz Notable media manipulation theorists Noam Chomsky Edward S. Herman Michael...
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