Advertising campaign against climate change in Canada
FLICK OFF is a Canadian advertising campaign launched by Key Gordon Communications. It is a movement to fight climate change by getting Canadians to use less energy.
Its sponsors include MuchMusic, Roots Canada, Environmental Defence Canada and the Government of Ontario. Some view this program as a continuation of the scrapped program One-Tonne Challenge.
The motivation for the campaign is both to reduce energy consumption for its own sake and also with the aim of reducing carbon emissions to combat global warming.[1]
The website associated with the campaign is aimed at young Canadians.[1] The website contains educational material about causes and consequences of global warming and strategies for reducing carbon emissions, and includes a "carbon calculator" called One Less Tonne to measure individual carbon dioxide emissions.
The website was launched by British entrepreneur Richard Branson and Ontario Environment Minister Laurel Broten in Toronto on April 25, 2007.[1]
According to the official website, the campaign is now in "hibernation".
^ abc"Flick Off site launched to promote emissions cuts". CBC News. 2007-04-25. Retrieved 2007-04-27.
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