For the sewing equipment company, see Feiyue Group.
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Feiyue 飞跃
Product type
footwear
Owner
DaFu Rubber Company (China)[1] Feiyue International (Worldwide)
Produced by
DaFu Rubber Company (Shanghai)[1]
Country
China
Introduced
1958; 66 years ago (1958)[2][3]
Markets
Worldwide (Concentration: United Kingdom, United States, China, France)
Registered as a trademark in
Feiyue International:[4] United States,[5] France, Australia, New Zealand, South Korea, Taiwan DaFu Rubber: China[4]
Website
chinafeiyue.cn feiyue-shoes.com
Feiyue is a Chinese shoe brand founded in Shanghai[6] owned by Dafu Rubber Co., Ltd.[1] The brand was acquired by Feiyue International, a subsidiary of BBC International LLC in 2014.[5][2][7]
The word "Feiyue" (simplified Chinese: 飞跃; traditional Chinese: 飛躍; pinyin: fēi yuè) means "to leap" or "to fly over" and is reminiscent of the Great Leap Forward.[8]
The shoes were first produced in Shanghai during the 1920s. Since 2006 there have been two separate companies creating Feiyue shoes: Da Fu Rubber and its subsidiary manufacturer, Double Coin Holdings, and a French company operating separately from the original Chinese company.[6][9]
A number of performers wore Feiyue China shoes during the opening of the 2008 Summer Olympics in Beijing. Actor Orlando Bloom was spotted wearing the French version of Feiyue shoes.[3][10][11]
The Chinese factory has 3,000 employees producing 36,000 pairs a day, with an average of 5,000,000 pairs sold in China yearly.[6]
^ abcAbout us Archived 2020-07-19 at the Wayback Machine on China Feiyue website
^ abCONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback on Daxue Consulting, 12 Apr 2019
^ abWang Ying (2016-06-20). "Feiyue shoe brand: Two countries, one iconic name". China Daily. Archived from the original on 2017-03-12.
^ abCite error: The named reference SCMP2017 was invoked but never defined (see the help page).
^ abFeiyue trademark by Feiyue International LLC of Boca Raton, FL on Trademarkia
^ abcHow Feiyue kung fu shoes are made in China by Lia Yi on GoldThread, Oct 14, 2019
^Our brands Archived 2021-10-23 at the Wayback Machine on BBC International, 1 Dec 2019
^"A 'Flying Leap' in Chinese branding". The Globe and Mail. Retrieved 2019-10-31.
^"How China's Feiyue sneakers, shoes of Shaolin monks, are making a comeback". South China Morning Post. Retrieved 2019-10-31.
^Erin, Clark. "BBC Inks Deal For Sneaker Brand". Footwear News. Retrieved August 4, 2014.
^Deola Adebiyi (June 2013). "Kick Starters". Vertical Floor Magazine. Archived from the original on 29 August 2018. Retrieved 19 April 2016.
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Faith Revival?". Time. Retrieved 6 December 2021. [1] "Yinchuan News" Yang, Feiyue (15 June 2016). "Yinchuan gears up to host self-drive festival". China Daily...
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