FedEx furniture is the artistic creation of computer programmer and creative consumer Jose Avila, III. In June 2005, Avila created a website, Fedexfurniture.com, to display photographs of a couch, bed, dining room table, and desk that he had constructed out of cartons obtained from overnight shipping giant FedEx Corporation (FedEx). FedEx attorneys used the takedown provisions of the Digital Millennium Copyright Act (DMCA) to force Avila's ISP to take the site offline, accusing Avila of infringing on FedEx's copyrights and trademarks, breaching his contract with FedEx by using the cartons for purposes other than shipping, and potentially misleading consumers into believing that FedEx approved or endorsed Avila's actions.[1][2] Among attorneys and activist organizations concerned with the exercise of First Amendment rights on the Internet, FedEx's actions raised questions about the constitutionality of using the DMCA to censor unwanted speech. The Fedexfurniture.com website is down as of July 8, 2017.
^Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian; Kates, Steven M. (2007-01-01). "When customers get clever: Managerial approaches to dealing with creative consumers". Business Horizons. 50 (1): 39–47. doi:10.1016/j.bushor.2006.05.005.
^Berthon, Pierre; Pitt, Leyland; Kietzmann, Jan; McCarthy, Ian P. (2015-08-01). "CGIP: Managing Consumer-Generated Intellectual Property" (PDF). California Management Review. 57 (4): 43–62. doi:10.1525/cmr.2015.57.4.43. ISSN 0008-1256. S2CID 12234496.
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