Global Information Lookup Global Information

Creative consumer information


A creative consumer is defined as any "individual or group who adapt, modify, or transform a proprietary offering".[1] Traditional consumers simply use and consume products and services, creative consumers do the same but also change them in some way.

Examples include:

  • The hacker George Hotz unlocked the original iPhone and hacked Sony's PlayStation 3, then gave away these hacks for free.
  • Jose Avila made FedEx furniture for his apartment exclusively from Federal Express boxes.
  • Jim Hill, a devoted Disney fan, designed and delivered guided but unauthorized tours of Disneyland.

In 2005, The Economist published an article about the future of innovation, ‘The rise of the creative consumer’.[2] This article explained that some companies rely on identifying and leveraging the innovation potential of creative consumers. However, many companies may feel threatened or upset by the actions of creative consumers. Hotz, Avila and Hill all received negative, and in some cases threatening, reactions from the companies whose products and services they had repurposed.

Berthon, et al., proposed that companies can take four general stances on creative consumers.[1] These stances are determined by whether the company's actions toward these creative consumers are active or passive and whether the company's attitude towards creative consumers is either positive or negative.

The four stances are:

  • Resist stance (active/negative): restrain consumer creativity
  • Discourage stance (passive/negative): tolerate or ignore consumer creativity
  • Encourage stance (passive/positive): don't actively facilitate consumer creativity
  • Enable stance (active/positive): actively facilitate consumer creativity
  1. ^ a b Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian; Kates, Steven M. (1 January 2007). "When customers get clever: Managerial approaches to dealing with creative consumers". Business Horizons. 50 (1): 39–47. doi:10.1016/j.bushor.2006.05.005.
  2. ^ "The rise of the creative consumer". The Economist. ISSN 0013-0613. Retrieved 25 April 2016.

and 27 Related for: Creative consumer information

Request time (Page generated in 0.9388 seconds.)

Creative consumer

Last Update:

A creative consumer is defined as any "individual or group who adapt, modify, or transform a proprietary offering". Traditional consumers simply use and...

Word Count : 338

Consumer

Last Update:

act. Alpha consumer Customer Consumer behaviour Consumer debt Consumer leverage ratio Consumer organization Consumer reporting agency Consumer choice Consumerism...

Word Count : 1102

Creative Technology

Last Update:

Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational technology company. The principal activities of the company and its...

Word Count : 2679

Creative Commons

Last Update:

contemporary media distribution. Creative Commons has not sought to resolve the confusion, in part because of high consumer demand for the noncommercial license...

Word Count : 4390

Chief creative officer

Last Update:

in development cycles for consumer-facing media products, such as films, TV, or videogames. The CCO helps to craft creative decision-making and work processes...

Word Count : 660

Adobe Creative Cloud

Last Update:

Cloud". Blog.dvfanatics.com. June 3, 2013. "The Creative Cloud Chronicles: Freeing the Captive Consumer". Graphics.com. Archived from the original on September...

Word Count : 2614

Creative Zen

Last Update:

media players "Creative sells 25 million MP3 players". 19 July 2019. "Creative Wins Second Consecutive "Best Of CES" Award At Consumer Electronics Show"...

Word Count : 5903

User innovation

Last Update:

2007 another specific type of user innovator, the creative consumer was introduced. These are consumers who adapt, modify, or transform a proprietary offering...

Word Count : 1277

Consumer behaviour

Last Update:

and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged...

Word Count : 20408

Prosumer

Last Update:

independent, open, non-profit, "consumer-to-consumer" media and cultures (see Wikipedia, Indymedia, most of Creative Commons); many involved in independent...

Word Count : 1966

Lead user

Last Update:

and services and also modify existing ones, they are related to the creative consumer phenomenon, that is, those "customers who adapt, modify, or transform...

Word Count : 2716

Creative Commons license

Last Update:

A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted "work". A CC...

Word Count : 5765

FedEx furniture

Last Update:

FedEx furniture is the artistic creation of computer programmer and creative consumer Jose Avila, III. In June 2005, Avila created a website, Fedexfurniture...

Word Count : 1006

Consumerism

Last Update:

Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary...

Word Count : 6668

Creative Assembly

Last Update:

The Creative Assembly Limited (trade name: Creative Assembly) is a British video game developer based in Horsham, founded in 1987 by Tim Ansell. In its...

Word Count : 2980

Open innovation

Last Update:

firms and other firms and between firms and creative consumers, resulting in impacts at the level of the consumer, the firm, an industry, and society. Because...

Word Count : 4514

Adobe Creative Suite

Last Update:

2013-06-22, retrieved 2013-06-16. Creative Cloud or Captive Consumer, Kept light, May 2013. "Online Petition Against Adobe's Creative Cloud Approaches 9,000",...

Word Count : 3639

Sound Blaster

Last Update:

and DLL patch. Creative then released a newer official Audigy Vista driver (2.18.0000 as of 28 July 2008) due to public and consumer pressure. However...

Word Count : 7277

Video game modding

Last Update:

Cartridge tilting which modifies a game with often unpredictable effects. Creative consumer Doom modding Fan labor Fork (software development) House rule Level...

Word Count : 6242

Creativity

Last Update:

determine how creativity is evaluated and perceived; the application of creative resources to improve the effectiveness of teaching and learning; and the...

Word Count : 19255

Cambridge SoundWorks

Last Update:

Cambridge SoundWorks was a Massachusetts-based consumer audio manufacturer and retailer. Cambridge SoundWorks was co-founded in 1988 by Henry Kloss, an...

Word Count : 414

Sheaffer

Last Update:

Sheaffer Ion and The Sheaffer Pop, in an attempt to appeal to a modern, creative consumer. List of pen types, brands and companies Walter A. Sheaffer "Sheaffer...

Word Count : 995

Creative destruction

Last Update:

Creative destruction (German: schöpferische Zerstörung) is a concept in economics that describes a process in which new innovations replace and make obsolete...

Word Count : 7023

Vantiva

Last Update:

Thomson Multimedia, is a French multinational corporation that provides creative services and technology products for the communication, media and entertainment...

Word Count : 3161

Creative industries

Last Update:

The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information....

Word Count : 3721

Home economics

Last Update:

family and consumer sciences (often shortened to FCS or FACS), is a subject concerning human development, personal and family finances, consumer issues,...

Word Count : 5721

Creative MuVo

Last Update:

The Creative MuVo (in some markets, formerly Creative NOMAD MuVo) is a range of digital audio players produced by Creative Technology Limited, launched...

Word Count : 256

PDF Search Engine © AllGlobal.net