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Fangchengbao information


Fangchengbao
Product typeAutomobiles
OwnerBYD Auto
CountryChina
Introduced2023
MarketsChina
Websitefangchengbao.com
Chinese name
Simplified Chinese方程豹
Traditional Chinese方程豹
Literal meaningFormula leopard

Fangchengbao (Chinese: 方程豹; lit. 'formula leopard'), also spelled Fang Cheng Bao and trademarked in English as Formula Bao[1] is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. The brand was introduced in June 2023. It mainly produces SUVs, with products covering off-road and track-focused segments. The brand operates its own direct sales stores, in contrast with BYD that relies on a dealership network.[2]

  1. ^ USPTO. "FORMULA BAO - Byd Company Limited Trademark Registration". USPTO.report. Retrieved 2024-02-23.
  2. ^ Opletal, Jiri (2023-11-09). "BYD's Fang Cheng Bao Bao 5 SUV launched and proved BYD's incredible cost control". CarNewsChina.com. Retrieved 2023-11-16.

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