This article is about the car brand. For other uses, see Infiniti (disambiguation).
Infiniti
Company type
Division
Industry
Automotive
Founded
November 8, 1989; 34 years ago (November 8, 1989)
Headquarters
Nishi-ku, Yokohama
Area served
Americas
China
Middle East
Taiwan
International markets
Key people
Bill Bruce (Founding General Manager)[1] Craig Keeys (Group Vice President Infiniti Americas)
Products
Luxury vehicles Performance vehicles
Services
Automotive financing
Parent
Nissan
Website
infiniti.com
Infiniti (インフィニティ, IPA:[iɰ̃ɸiniti]) (stylized as INFINITI)[2] is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in the 2010s.[3] As of 2020, there were 25 markets served by new car dealers. The main markets are North America, China, Taiwan, and the Middle East.
According to the company, the Infiniti badge has a double meaning, as a stylized representation of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins.[4]
^"Infiniti's Founder, Bill Bruce, Dies at 70". Infiniti. 31 May 2013. Retrieved 9 November 2021.
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