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English Biscuit Manufacturers information


English Biscuit Manufacturers
Company typePrivate
IndustryBiscuit
Founded1966; 58 years ago (1966)[1]
FounderKhawar Masood Butt
HeadquartersKarachi, Pakistan
Area served
Pakistan
Key people
Zeelaf Munir (CEO)
Websitewww.ebm.com.pk

English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan.[2] According to a Nielsen survey, EBM enjoys a 45% market share. It makes Peek Freans biscuits and is the owner of the Pied Piper trademark.[3]

Sooper, a brand of EBM, accounts for almost half of the company's revenues.[2]

  1. ^ "Our Story". EBM. Archived from the original on 16 August 2016. Retrieved 23 January 2024.
  2. ^ a b Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
  3. ^ "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.

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