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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children.[1] Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants.[2] Part of the overall project was the Evolution campaign.
^Cite error: The named reference :2 was invoked but never defined (see the help page).
^"Dove Evolution Viral Film wins Film Grand Prix at Cannes Advertising Awards" (Press release). Harbinger. 23 June 2007. Archived from the original on 5 May 2012. Retrieved 12 April 2012.
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