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A design director (also called Director of Design[1][2]) is a position usually found within the software development, web development, product design, advertising, media, automotive or movie industries, but may be useful in other product focused organizations as well. The duties has similarities to that of a creative instructor but with a greater emphasis on technical design and production, rather than just creative and ideas. The design director oversees the design of branding, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.
Whereas distinction between the two positions is that advertising creative directors are usually promoted from copyrighting or art directing positions. Design directors, on the other hand, are promoted from senior designer positions. Design directors also require a much greater technical understanding of design process and techniques with cross platform and multi-disciplinary team application of their work also common place. As a role design directors are not only concerned with the creative elements, but also business, production and user facing experiences.
^Communications, Bugatti (2023-08-01). "Frank Heyl begins new chapter as Bugatti Director of Design – Bugatti Newsroom". newsroom.bugatti.com. Retrieved 2024-02-14.
^"Bentley Motors Appoints Robin Page as New Director of Design". en. Retrieved 2024-02-14.
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produce the end results. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion...
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Ducati and ItalDesign coach house. In 2017, Egger became designdirector for BYD. The Chinese automaker appointed him to create their design identity, starting...
Indusiviti and remains DesignDirector. Since the death of his father in 2020 Conran has been chairman of multidisciplinary design group Conran & Partners...
was married to Jamie Smith-Jackson, an actress and designdirector and owner of Jamie Jackson Design. The couple later divorced; they have two daughters...
jewelry designer and Artistic Director Watches and Jewellery of Louis Vuitton. Before that, she was the designdirector at Tiffany & Co. Francesca Amfitheatrof...
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