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Genesis Motor, LLC
Company type
Brand
Industry
Automotive
Founded
2015; 9 years ago (2015)
Headquarters
Seoul
,
South Korea
Key people
Won-Hee Lee (President and CEO) Jaehoon (Jay) Chang (Global head and executive vice president) Claudia Marquez (COO, Genesis North America) Markus Henne (CEO, Genesis China)
Products
Luxury vehicles
Services
Automotive financial services
Parent
Hyundai Motor Company
Website
genesis.com
Genesis Motor, LLC, commonly referred to as Genesis (Korean: 제네시스, romanized: Jenesiseu), is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching its first Genesis standalone model, the Genesis G90, in 2017.[1][2] Genesis models are designed in Rüsselsheim (Germany), Namyang (South Korea), and Irvine (United States); and produced in Ulsan (South Korea).[3][4]
^Kim, Sohee (4 November 2015). "Hyundai launches Genesis premium car brand in bid to end profit skid". Reuters. Archived from the original on 18 November 2015. Retrieved 5 November 2015.
^"Hyundai spins off Genesis luxury brand, promises six new models by 2020 – CNET". CNET. Archived from the original on 31 December 2015. Retrieved 5 November 2015.
^Banks, Nargess (29 January 2017). "The Story Behind Genesis, The New Global Luxury Car Brand". Forbes. Archived from the original on 19 June 2019. Retrieved 30 April 2019.
^McEachern, Sam (20 February 2019). "Where is Hyundai From and Where are Hyundais Made?". autoguide.com. Auto Guide. Archived from the original on 4 May 2019. Retrieved 30 April 2019.
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