Swoosh, the logo of Nike Inc., an example of a debranded logo
Debranding is a marketing strategy to remove the manufacturers name from a product to appear less corporate, or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make themselves appear less corporate and more personal. "Transitioning into generic" is when a company with a well-known brand opts to appear more generic. This means the company will eliminate advertising and reduce prices and debranding in this sense can increase profit margins.[1]
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debranding popular in the 1980s and 90s has backfired for corporations in the 2000s. In many ways Starbucks is a perfect example of modern debranding...
Great Britain. Retrieved 12 August 2013. Fisher, Lucy (6 August 2013). "Debranding: why Coca-Cola's decision to drop its name worked". The Guardian. Retrieved...
Audrey Corsa as Zoe, Anna Uzele as Adrianna, Ivan Shaw as Steve, Idris Debrand as Kojo, and Dario Ladani Sanchez as Sam. Fisher Stevens directed the first...
handsets have a higher market value, even more so if they are debranded. Debranding involves reflashing or replacing the firmware to remove the operator logo...
operation but traffic remains at negligible levels. Currently, it is debranding, reverting from using the Truvo name to its original name ( e.g. goudengids...
Nickelodeon Central area and renamed as Swinger Zinger. During the Kid's World debranding, the ride was given a repaint but kept its name. In 2012 it was renamed...
by the network" mobile telephones which are extremely hard to unlock or debrand. In September 2009 Inq publicly stated that the company would build phones...
Journal. 329 (2): 321–8. doi:10.1042/bj3290321. PMC 1219047. PMID 9425115. Debrand E, Heard E, Avner P (Mar 1998). "Cloning and localization of the murine...
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