Daimler Hire's former garage in Bloomsbury, London, now offices of Thought Machine
Daimler Hire Limited provided a luxury chauffeur-driven Daimler limousine-hire-service from Knightsbridge in London.[1] Incorporated in 1919 to take over the operations of Daimler's hire department, Daimler Hire was a subsidiary of Daimler Company. The company's services later included self-drive hire cars, which continued to the end of the company's existence. Aviation services introduced in 1919 and motor yacht rental services introduced in 1922 were sold in 1924.
Majority shareholding in Daimler Hire was sold to Thomas Tilling in 1930; in 1949 the Daimler Company sold its remaining shares to the same company. In the 1950s, Humber Pullman and Humber Super Snipe limousines were added to its fleet. In 1958, the company was sold to Hertz, an American car rental company, as a base to enter the British market. Daimler Hire was discontinued in 1976.
^Douglas-Scott-Montagu & Burgess-Wise 1995, p. 187.
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