The Daily News and Analysis, abbreviated as DNA, is a Hindi-language news program on Zee news[1] that was earlier a newspaper with multiple local city editions across India. DNA was first launched as a broadsheet, English-language newspaper out of Mumbai, Maharashtra, India, on 30 July 2005[2] through a 50:50 joint venture between the Zee Media Corporation and the Dainik Bhaskar group under the company name Diligent Media Corporation Ltd.[2]
The newspaper had first launched its outdoor advertising campaign through billboards and placards in Mumbai during early 2005, with the tagline, "Speak Up, It's in Your DNA",[3][4] which became its catch-phrase over the months. With the announcement of the launch of DNA came several other rival newspapers by large media conglomerates in the city, including the first-time-ever Mumbai edition of the predominantly north-Indian Hindustan Times[5] and the Times of India's rival Mumbai Mirror[6] newspaper that was later digitised into a web portal during the pandemic.[7]
The competition battleground between the three media conglomerates led to a massive spike in journalists' salaries in Bombay by almost 40–50 per cent of the earlier market rate, or even more, in the 3–4 months prior to the launches, as journalists began receiving hefty counter-offers from the opponent publication they were set to be joining.[8]
It also saw a hike in salary of internal staff in TOI's Delhi office in order to ensure the editorial staff could be retained. Finally, the Times Group signed anti-poaching agreements or pacts with The Hindustan Times and The Telegraph of Calcutta in May 2005, in order to restrict themselves from hiring and poaching each other's staff.[8]
^"Zee News re-launches its primetime show DNA". Exchange4media. 7 August 2023. Archived from the original on Oct 22, 2023.
^ ab"...And DNA sets July 30 as its launch date; unveils final leg of pre-launch marketing". Exchange4media. 12 July 2005. Archived from the original on Jul 25, 2023. Retrieved 26 July 2023.
^"Daily News and Analysis: Outdoor is in its DNA". Archived 2023-07-28 at the Wayback Machine Devina Joshi. afaqs!. 5 August 2008.
^"DNA targets August 15 launch date, unveils campaign to get advance bookings". Archived 2023-07-28 at the Wayback Machine exchange4media. 14 June 2005.
^"Hindustan Times to Launch Mumbai Edition on July 14". Archived 2023-07-25 at the Wayback Machine exchange4media. 11 July 2005. Retrieved 26 July 2023.
^"Battleground Mumbai: Bombay Mirror may be launched by May 30". Archived 2023-07-26 at the Wayback Machine Viveat Susan Pinto. afaqs!. 24 May 2005.
^"Times Group ceases publication of Pune Mirror, Mumbai Mirror to 'relaunch' as a weekly". Archived 2023-08-01 at the Wayback Machine Newslaundry. 5 December 2020.
^ ab"Times Group signs non-poaching agreements with HT and Telegraph". Archived 2023-07-26 at the Wayback Machine exchange4media. 30 May 2005.
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