Between 1906 and 1930, the Daily Mail newspaper, initially on the initiative of its proprietor, Alfred Harmsworth, 1st Viscount Northcliffe,[1] awarded numerous prizes for achievements in aviation. The newspaper would stipulate the amount of a prize for the first aviators to perform a particular task in aviation or to the winner of an aviation race or event. The most famous prizes were the £1,000 for the first cross-channel flight awarded to Louis Blériot in 1909 and the £10,000 given in 1919 to Alcock and Brown for the first non-stop transatlantic flight between North America and Ireland.
The prizes are credited with advancing the course of aviation during the early years, with the considerable sums offered becoming a much-coveted goal for the field's pioneers.[2]
^"Direct initiative of Lord Northcliffe Flight" PDF Archive, 6 September 1913
^Such, Colin. "The Daily Mail's Sponsorship of British Pioneer Aviation". Warwick & Warwick. Retrieved 13 August 2018.
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