This article is about the analytics company. For the Jorge Luis Borges reference, see The Library of Babel.
Crimson Hexagon
Drive results with consumer insights that matter
Company type
Social media analytics[1] software
Founded
2007; 17 years ago (2007)
Founder
Gary King
Headquarters
Boston
,
United States
Services
Consumer insights, social media analytics
Number of employees
200
Website
www.brandwatch.com
Footnotes / references [2]
Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts.[3] The company also had a European office in London, England.[4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [5]
The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites.[6] The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product.[7]
Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.[8] Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.[9] The company also partnered with the Russian government in 2013 to monitor social media trends on LiveJournal, Twitter, and Russian social media platforms.[10] In 2018, Facebook suspended their partnership with the company due to these connections. [11]
^What Is Social Media Analytics? - Crimson Hexagon
^"Crimson Hexagon Secures $5 Million in Series B Funding". Business Wire. May 24, 2011. Retrieved 2014-11-20.
^Alspach, Kyle (November 18, 2011). "Details emerge on Crimson Hexagon's move to Boston". Retrieved 2014-11-20.
^Pinkerton, Eleanor (October 21, 2014). "Crimson Hexagon opens new European headquarters and joins vibrant innovation community on London's South Bank". Retrieved 2015-02-10.
^"Social intelligence platforms Brandwatch and Crimson Hexagon to merge". TechCrunch. Retrieved 2019-10-21.
^Rohr, Erin (September 23, 2014). "Crimson Hexagon Indexes 500 Billion Social Media Posts For On-Demand Consumer Insight". Archived from the original on 2015-02-10. Retrieved 2015-02-10.
^Peterson, Tim (August 30, 2012). "Twitter Anoints 12 Partners in Certified Product Program". Retrieved 2015-02-10.
^Goel, Vindu (March 23, 2014). "G.M. Uses Social Media to Manage Customers and Its Reputation". The New York Times. Retrieved 2014-11-21.
^Jurkowitz, Mark (July 17, 2013). "On Twitter: Anger Greets the Zimmerman Verdict". Retrieved 2014-11-21.
^Inc, TV Rain (2013-07-01). "Экс-глава Управления внутренней политики Кремля Константин Костин: Навальному опасно идти на выборы. Карьера Немцова закончилась на выборах мэра Сочи". tvrain.tv. Retrieved 2024-03-05. {{cite web}}: |last= has generic name (help)
^Solon, Olivia; Wong, Julia Carrie (2018-07-20). "Facebook suspends another analytics firm amid questions over surveillance". The Guardian. ISSN 0261-3077. Retrieved 2024-03-05.
CrimsonHexagon was an AI-powered consumer insights company based out of Boston, Massachusetts. The company also had a European office in London, England...
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