The New York Times Games (NYT Games) is a collection of casual print and online games published by The New York Times, an American newspaper. Originated with the crossword in 1942, NYT Games was officially established on August 21, 2014, with the addition of the Mini Crossword.[1] Most puzzles of The New York Times Games are published and refreshed daily, mirroring The Times' daily newspaper cadence.
The New York Times Games is part of a concerted effort by The New York Times to raise its digital subscription as its print-based sales dwindle.[2][3] Since its launch, games have become one of the main revenue drivers for The New York Times.[4][5][6] As of 2023, The New York Times Games has "over one million" subscribers.[7]
^Fagliano, Joel (March 26, 2019). "A Mini History of Our Mini Crossword". The New York Times. ISSN 0362-4331. Retrieved February 26, 2024.
^"Facing Post-Trump Slowdown, New York Times Eyes $100 Billion Games Market". Bloomberg.com. March 18, 2021. Retrieved February 26, 2024.
^"Thanks To Hits Like Wordle, The New York Times Is Now A Gaming Company". Kotaku. April 1, 2024. Retrieved April 28, 2024.
^Cite error: The named reference Fitzpatrick-2024 was invoked but never defined (see the help page).
^Maher, Bron (March 23, 2023). "How games are powering online subscriptions at The New York Times". Press Gazette. Retrieved February 26, 2024.
^Robertson, Katie (February 7, 2024). "New York Times Co. Adds 300,000 Digital Subscribers in Quarter". The New York Times. ISSN 0362-4331. Retrieved April 28, 2024.
^Joseph, Seb (March 22, 2023). "'The next level for us': The New York Times eyes better retention for games in subscription drive". Digiday. Retrieved February 26, 2024.
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