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Corporate propaganda information


Corporate propaganda refers to corporations or government entities that spread specific ideology in order to shape public opinion or perceptions and promote its own interests.[1] The more well known term, propaganda, refers to the spreading of information or ideas by someone who has an interest in changing another persons thoughts or actions. Two important early developers in this field were Harold Lasswell and Edward Bernays. Some scholars refer to propaganda terms such as public relations, marketing, and advertising as Organized Persuasive Communication (OPC).[2] Corporations must learn how to use OPC in order to successfully target and control audiences.

  1. ^ Meyers, Cayce (November 2015). "Reconsidering propaganda in U.S. public relations history: An analysis of propaganda in the popular press 1810–1918". 41 (4). {{cite journal}}: Cite journal requires |journal= (help)
  2. ^ Bakir, Vian; Herring, Eric; Miller, David; Robinson, Piers (May 2019). "Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture". Critical Sociology. 45 (3): 311–328. doi:10.1177/0896920518764586. hdl:1983/3aac8ad9-fcb8-44c2-89f3-bb46c7156362. ISSN 0896-9205.

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Corporate propaganda

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[original research?] Academese Buzzword bingo Corporate communication Corporate identity Corporate propaganda Doublespeak Headlinese Journalese Legalese...

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management Slogans Sound bites Spin Transfer Understatement Weasel words Corporate propaganda Sales Cold calling Door-to-door Pricing Product demonstrations Promotion...

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politics. The basis of this simple propaganda effect was used by the Nazi and Soviet regimes as noted in their propaganda posters. In contrast, slogans are...

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communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each...

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branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft, Samsung...

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propaganda Buzzword Card stacking Code word Communist propaganda Corporate image Corporate propaganda Cult of personality Demonization Disinformation: providing...

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