Cooperative Strategy refers to a planning strategy[1] in which two or more firms work together in order to achieve a common objective.[2] Several companies apply cooperative strategies to increase their profits through cooperation with other companies that stop being competitors.
A cooperative strategy[3] gives a company advantages, specially to companies that have a lack of competitiveness, know how or resources. This strategy gives to the company the possibility to fulfill the lack of competitiveness.[4]
Cooperative strategy also offers access to new and wider market to companies and the possibility of learning through cooperation. Cooperative strategy has been recently applied by companies that want to open their markets and have a liberalist vision of negotiation through cooperation.[5]
^"BALANCED SCORECARD INSTITUTE". Retrieved May 10, 2017.
^Hoskisson, Robert (2013). Competing for Advantage. South-Western Cengage Learning. pp. 7–2. ISBN 978-0-538-47516-7.
^"Adobe Reader PDF file" (PDF).
^"Cooperative Strategy - University of Birmingham". www.birmingham.ac.uk. Retrieved 2017-05-10.
^McGee, Jeffrey (Summer 2017). "Cooperative Strategy and New Venture Performance: The Role of Business Strategy and Management Experience". Strategic Management Journal. 16 (7): 565–580. doi:10.1002/smj.4250160706.[permanent dead link]
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