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Coke Zero Facial Profiler information


Facial Profiler was a free Facebook app created to promote Coca-Cola Zero by the advertising agency Crispin Porter + Bogusky.[1][2] The app used face recognition technology to search a database of voluntarily participating Facebook users to match people based on appearance.[2][3][4] The software's algorithm analyzed face attributes like skin color, face structure and angles of the face.[1] Once matched, users could contact their look-alike via their Facebook profile.[1][2][4][3][5]

Coke Zero claimed the inspiration for Facial Profiler came from the drink itself.[1][4][5][6][7] The tagline for the project was: "If Coke Zero has Coke's taste, is it possible someone out there has your face?"[7]

  1. ^ a b c d Clifford, Stephanie (December 30, 2009). "Seeking a Familiar Face and Finding a Coke". The New York Times. Retrieved 2009-12-03.
  2. ^ a b c Van Grove, Jennifer. "Find Your Digital Twin on Facebook". Mashable. Retrieved 2009-12-31.
  3. ^ a b Reisinger, Don. "Coca-Cola Launches Face-Matching Facebook App". CNET. Retrieved 2009-12-03.
  4. ^ a b c Rivera, Matthew (December 3, 2009). "Coke Tries Facial-Recognition on Facebook". The Wall Street Journal. Retrieved 2009-12-03.
  5. ^ a b "Coca-Cola Uses Photo-Recognition App to Promote Zero". Inside Facebook. Retrieved 2009-12-03.
  6. ^ Eaton, Kim. "Coke Tries to Sell Coke Zero to You and Your Doppelganger". Fast Company. Retrieved 2009-12-03.
  7. ^ a b Warren, Christina (2009-12-03). "Coke Zero Facebook App Searches for Your Digital Double". Mashable. Retrieved 2009-12-03.

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