For other uses, see Charles Atlas (disambiguation).
Charles Atlas
Atlas c. 1920
Born
Angelo Siciliano but sometimes known as Bruno Veroni.
October 30, 1892[1]
Acri, Province of Cosenza, Italy[1]
Died
December 24, 1972(1972-12-24) (aged 80)[1]
Long Beach, New York, U.S.[1]
Occupation
Bodybuilder
Spouse
Margaret Cassano (m. 1918)
Children
2, Diana and Charles Jr. ("Hercules")
Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972)[2] was an American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.[3]
Atlas trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular bodybuilder of his day. He took the name "Charles Atlas" after a friend told him that he resembled the statue of Atlas on top of a hotel in Coney Island[4] and legally changed his name in 1922. He marketed his first bodybuilding course with health and fitness writer Frederick Tilney in November 1922. The duo ran the company out of Tilney's home for the first six months. In 1929, Tilney sold his half of the business to advertising man Charles P. Roman and moved to Florida. Charles Atlas Ltd. was founded in 1929 and, as of 2023, continues to market a fitness program for the "97-pound (44 kg) weakling". The company is now owned by Jeffrey C. Hogue.
CharlesAtlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972) was an American bodybuilder best remembered as the developer of a bodybuilding...
"Dynamic Tension" is the name CharlesAtlas gave to the system of physical exercises that he first popularized in the 1920s. Dynamic Tension is a self-resistance...
1930s; Cantonese Zhao Zhuguang (趙竹光), described as the "original Chinese CharlesAtlas", is credited with the introduction of bodybuilding to the country....
Bill Anderson Paul Anderson Johannes Arsjo Evans Aryee Don Athaldo CharlesAtlas, known as the "world's most perfectly developed man", his feats included...
Atlas Entertainment, LLC is an American film financing and production company, started by Charles Roven, Bob Cavallo and Dawn Steel in 1995. In 1990,...
1990, during their run on Doom Patrol. Flex is in part a parody of CharlesAtlas' long-running "The Insult that made a Man out of Mac" advertisements...
both of which were named after bodybuilder CharlesAtlas who resided in nearby Middle Village. What is now Atlas Park began as 19 acres (7.7 ha) of farmland...
weightlifting equipment (later in his life, Marciano was also a client of CharlesAtlas) and used a stuffed mailbag that hung from a tree in his back yard as...
and Charles Labofisz, were Jewish immigrants from Odesa, Ukraine, then a part of the Russian Empire. Her family lived with body builder CharlesAtlas who...
Atlas Shrugged is a 1957 novel by Ayn Rand. It is her longest novel, the fourth and final one published during her lifetime, and the one she considered...
1380, during the reign of King Charles V, and is still preserved in the Bibliothèque nationale de France. The Catalan Atlas originally consisted of six vellum...
presented a piece titled Aubade, with costumes, video and lighting by CharlesAtlas, and poetry by Anne Waldman. Lyric poetry Tagelied Las Mañanitas, commonly...
Scottish dancer and choreographer Michael Clark. It was directed by CharlesAtlas. Production design is by Leigh Bowery, who also appears. Much of the...
Aich, "Pocket Hercules" Abdulhadi Al-Khayat Achim Albrecht Troy Alves CharlesAtlas Art Atwood Dayo Audi Jim Badra William Bankier Mohammad Bannout Samir...
Atlas Network, formerly known as Atlas Economic Research Foundation, is a non-governmental 501(c)(3) organization based in the United States that provides...
Consciousness", a 2017 five-channel video installation by video artist CharlesAtlas, which premiered at "Viva Arte Viva", the 2017 Venice Biennale, curated...
starting in early childhood seeing advertisements and workout videos by CharlesAtlas and Jack Lalanne. She admits her "ontological confusion" was induced...
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