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Casas Bahia (English: Bahia Houses) is a Brazilian retail chain specializing in furniture and home appliances. Currently, it is one of the largest retail chain in Brazil, the other being Magazine Luiza and Americanas. It was founded in 1952 in São Caetano do Sul, São Paulo, by Polish immigrant Samuel Klein,[4] who began his career as a peddler selling products to migrant workers from the Brazilian Northeast. Since June 2019, the Klein family own a controlling stake in Via Varejo, which owns the store.[5]
The company's mascot is "Bahianinho" (Little Bahian), a toothy little boy wearing a cangaceiro hat, which has been present since 1979.[6] In 2020, the character was redesigned as a modern dark-skinned teenager wearing a baseball cap inscribed with the initial letters "CB," but this redesign received a mixed to negative reception from the public.[7]
^"Directors, Executive Officers and Committees" Archived 2019-01-07 at the Wayback Machine, Via Varejo. Retrieved on 7 March 2017.
^"Fourth Quarter and Full Year 2015 Results"[permanent dead link], Grupo Pão de Açúcar. Retrieved 11 August 2016.
^"Sine de Campina Grande abre nova seleção para Casas Bahia". EcoFinancas. 15 March 2013. Retrieved 18 July 2013.
^International Directory of Company Histories, Volume 75 (2004) by Robert Halasz
^Bautzer, Tatiana & Mandl, Carolina (14 June 2019). "Control of Brazil retailer Via Varejo shifts to Klein family from GPA". Reuters. Retrieved 25 June 2019.
^"Casas Bahia mostra evolução do seu mascote". Mundo do Marketing (in Brazilian Portuguese). 2013-03-07. Retrieved 2020-10-21.
^"Casas Bahia atualiza mascote: 'Baianinho' cresce e vira adolescente, o 'CB'". Uol (in Brazilian Portuguese). 2020-10-20. Retrieved 2020-10-21.
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R$ 17.228 billion (2015)[2]