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Marketing term and strategy
Captive import is a marketing term and a strategy[1] for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system.[2]
The foreign vehicle may be produced by a subsidiary of the same company, be a joint venture with another firm, or be acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of "badge engineering").
A Merkur Scorpio manufactured in West Germany by Ford of Europe and marketed in the United States, an example of a captive import
^Ballance, Robert H.; Sinclair, Stewart W. (1983). Collapse and survival: industry strategies in a changing world. Routledge. p. 98. ISBN 9780043381083. Retrieved 28 June 2010.
^Plunkett, Jack W. (2007). Plunkett's Automobile Industry Almanac. Plunkett Research. ISBN 9781593924010. Retrieved 29 October 2014.
Captiveimport is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker...
division without any Ford or Mercury divisional branding; it was a captiveimport, manufactured by Ford of Europe and sold simply as the Capri. From 1979...
Dodge Stealth (1991–1996), a badge engineered, mechanically identical captiveimport. As a collaborative effort between Chrysler and Mitsubishi Motors, Chrysler...
1968. The GTO model was revived from 2004 to 2006 model years as a captiveimport for Pontiac, a left-hand drive version of the Holden Monaro, itself...
Mitsubishi and sold by Eagle from 1989 until 1996. It was marketed as a captiveimport by the Jeep-Eagle sales division that was established after Chrysler...
to North America as a full-size, rear wheel drive police vehicle, a captiveimport from Australia built by General Motors's subsidiary Holden—the police...
Lambda coupe, as the Dodge Challenger — through Dodge dealers as a captiveimport, initially as the "Dodge Colt Challenger". Chrysler's Plymouth brand...
Mitsubishi Motors and marketed by Dodge for model years 1971 to 1994 as captiveimports. Rebadged variants include the Plymouth Champ and Plymouth Colt, both...
United States also offered a Belgian-built version of the Astra as a captiveimport from late 2007 until Saturn was discontinued following GM's 2010 bankruptcy...
in the model line, the Scorpio served as the flagship of Merkur. A captiveimport from Ford of Europe, selected Lincoln-Mercury dealers marketed the Scorpio...
General Motors, Suzuki and Isuzu allowed GM to market the Cultus as a captiveimport internationally under more than a dozen nameplates including the Geo...
America responded by introducing the Cortina from Ford of Europe as a captiveimport. American automakers introduced their subcompacts, led by the AMC Gremlin...
imports, primarily the Toyota Corona, the Toyota Corolla, the Datsun B210, the Datsun 510, the Honda Civic, the Mitsubishi Galant (a captiveimport from...
airport code MAG Mag., an abbreviation of Magister MAG mini truck, a captiveimport utility truck better known as the Hafei Ruiyi Magazine (disambiguation)...
the Plymouth Cricket (captiveimports of the Hillman Avenger), the company shifted to the Dodge/Plymouth Colt (captiveimport of the Mitsubishi Lancer)...
Plymouth Arrow was the nameplate used for multiple captiveimports made by Mitsubishi Motors and sold by the Chrysler Corporation under the Plymouth marque:...
2004 to 2012 Nissan Latio, a rebadged Nissan Almera sold in Japan as a captiveimport from 2012 to 2016 2004–2012 Nissan Tiida Latio sedan (Japan) 2004–2012...
(then Ford-built in Germany and Britain, sold in U.S. by Mercury as a captiveimport car). The Mustang II also later competed against the Chevrolet Monza...
Antwerp, Belgium. Saturn's version of the Astra was available as a captiveimport from late 2007 until Saturn was discontinued following GM's 2010 bankruptcy...
of contract aviation fuel and flight planning services Dodge Colt, a captiveimport version of the Mitsubishi Mirage made from 1970 to 1994 Mitsubishi Colt...
practice of rebadging Mitsubishi vehicles as the Dodge and Plymouth Colt captiveimports for the North American market between 1970 and 1994. The most recent...
was marketed as the Plymouth Cricket through Plymouth dealers as a captiveimport in 4-door saloon and 5-door station wagon variants. It had 9.5" front...
Metropolitan and the earlier Crosley. The Metropolitan—a subcompact-sized captiveimport, American-conceived and American-designed for the American market, and...
sold throughout Europe and Australasia. It was also sold in Japan as a captiveimport, with the Nissan model marketed as the Nissan Mistral. Nissan licensed...
but is a captiveimport from Opel. While Opel offered the Astra in multiple body types, and with other performance options, Saturn did not import any of...
Heavy-Industries, and East Japan Heavy-Industries. East Japan Heavy-Industries began importing the Henry J, an inexpensive American sedan built by Kaiser Motors, in...
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