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Camera Effects information


Camera Effects Ltd
Company typeLimited company, closed in 1987
IndustryPost production and visual effects
FoundedUnited Kingdom (1964)
HeadquartersSoho, London, UK
Number of employees
27 (1985)
Aerial Image Camera
Supervising Cameraman Bob Roach adjusting the Oxberry projector of an aerial image system at Camera Effects, Wardour Street.
Aerial Image Camera Illustration
An 'aerial image' is projected at a point in mid-air which is captured by the camera. The image is also sharp at the table for shooting artwork and rotoscoping purposes.

Camera Effects was a film opticals (post-production and visual effects) studio based in Soho, London from 1964 till its closure in 1987. It had a world wide reputation for producing film special effects and titles for television commercial and feature film projects.[1] The company produced title sequences for major features such as The Three Musketeers, The Rocky Horror Picture Show, Tommy, the Superman films and Supergirl.[2]

The company was started by Roy Pace using an animation rostrum camera in a basement at 2 Bourchier Street in 1964. It moved premises to 6 Dean Street, then to 147 Wardour Street before finally settling at 8–11 Bateman Street as the biggest optical house in Soho with six camera rooms, an optical printer and two film studios.

Film opticals were created using Oxberry[3] aerial image cameras, with "many animation techniques used in the process."[4] The combination of an animation stand with a 35mm projector enabled the fast turnaround of film opticals and was a system popular with designers demanding precise title layouts by rotoscoping directly from the animation stand.

Referring to her own experience at the company, Janet Yale said "This was before computer graphics and all film effects work was done with chemicals, rostrum cameras and optical printers. It was basically a craft skill, there was no formal training for it."[5][6]

As demand grew in the Spanish and Turkish commercials sectors, Camera Effects set up a production office in Barcelona and an independent aerial image camera unit in Istanbul, with cameramen from London doing 'tour of duties' on a rotation basis.

  1. ^ "ILMfan website forum". Archived from the original on 28 March 2012. Retrieved 25 July 2011.
  2. ^ "Filmography, Camera Effects website". Archived from the original on 19 June 2011. Retrieved 24 June 2011.
  3. ^ "Oxberry Cameras". Archived from the original on 15 July 2011. Retrieved 18 June 2011.
  4. ^ Jefferson, David (Spring 1987). "Visit to Camera Effects Ltd in London". Animator Mag (18, Jan–March 1987): 18–20. Archived from the original on 12 September 2011. Retrieved 27 June 2011.
  5. ^ Park, Jenny. "The mind behind the Matrix". The Huddersfield Daily Examiner. Archived from the original on 27 September 2012. Retrieved 13 November 2003.
  6. ^ "Animation Magazine 'Yale signs on to CIS as Head of Digital Studio'". Archived from the original on 9 October 2012. Retrieved 19 June 2011.

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