The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop.[1] The group became most noted from 1986 to 2002 for developing an international advertising campaign using The California Raisins claymation characters.[1] The California Raisin campaign was funded by an initial grant of US$3 million from the United States Department of Agriculture.[2] Although popular with the public, the California Raisin campaign eventually failed because its production cost the raisin growers almost twice their earnings.[2] CALRAB was closed on July 31, 2002, due to disagreements with raisin producers over the fairness of required payments to the organization.[3] In 1998, the California Raisin Marketing Board, funded by raisin growers, was established to replace CALRAB as the promotional organization for the raisin crop.[1]
^ abcCline, Harry (April 9, 2008). "California raisins moving up consumption ladder once again". Western Farm Press. Retrieved 9 January 2014.
^ abWhite, Michael D. (2009). A Short Course in International Marketing Blunders. World Trade Press. p. 160. ISBN 9781607800088.
^Perry, Charles (July 28, 1994). "Something We Ate: Used to Hear It Through the Grapevine". Los Angeles Times. Retrieved 9 January 2014.
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The CaliforniaRaisinAdvisoryBoard (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s...
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In 1989 after spending "millions of dollars" on raisin advertising, the CaliforniaRaisinAdvisoryBoard decried the similar name "Craisin", claiming that...
Grapevine" in the first of their series of TV spots for the CaliforniaRaisinAdvisoryBoard. They became such a media phenomenon that they went on to star...
Johnson, Belma (January 25, 1988). "Stardom Is Feat Of Clay For CaliforniaRaisins". Entertainment News Service via Orlando Sentinel. Archived from the...
of California Association of Family Farmers. He has served on the California Tree Fruit Agreement research board and has been a member of the Raisin Advisory...
'Raisin' Co-Author". The New York Times. 25 February 1974. Page 30, column 4. Retrieved 20 July 2023. "Charlotte Zaltsberg [sic], Co-Author Of 'Raisin'"...
Orange County, California, and was expanded nationally in 1981 by Robert Peterson, William Patton, first President of the new USAD Board; and Phillip Bardos...
still have to get into it. After one song, you feel shrivelled up like a raisin. You have to keep hydrating yourself. The crowd were great, the tent was...
Legislators: Those Who Followed – Dixie Allen". Capital Square Review and AdvisoryBoard. Archived from the original on 2008-01-01. Retrieved November 9, 2007...
with fruits such as plums, pomegranates, quince, prunes, apricots and raisins. Characteristic Iranian spices and flavourings such as saffron, cardamom...
station for proselytizing, and for the station's first ten years, an advisoryboard composed of community members served to monitor the station against...
producer with 26 Grammy nominations and 5 wins". www.recordproduction.com. "Raisin' Cain - The Wild and Raucous Story of Johnny Winter". Johnny Winter Book...
Press Journal. 31 March 1948. p. 5. Retrieved 3 July 2021. "S.S. River Raisin Skipper Jailed in Harbor Oil Spill (1948)". News-Pilot. 23 January 1948...
449. ISBN 978-0-8129-9318-9. Mary Lou Sullivan; Johnny Winter (2010). Raisin' Cain: The Wild and Raucous Story of Johnny Winter. Backbeat Books. p. 132...
united in any other land.... From Palestine comes olives, dried figs, raisins, the carob-fruit, stuffs of mixed silk and cotton, soap and kercheifs"...
Hansberry Elementary School, after the African-American playwright who wrote A Raisin in the Sun. Brunswick, Maine: Confederate plaque, Bowdoin College. Installed...
may select up to ten of these proposals, aided by a fifteen-member advisoryboard, to be funded in any given fiscal year. For each proposal selected,...
individuals to preserve historic properties. The Act established an AdvisoryBoard on National Parks, Historic Sites, Buildings and Monuments. Some of...
Area, and to extend the termination date of the National Park System AdvisoryBoard to January 1, 2007 Pub. L.Tooltip Public Law (United States) 109–156...
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