Global InformationCC41 information
The CC41 Utility logo was an identifying mark of products produced and sold as part of the British Government's Second World War Utility Clothing Scheme.
The CC41 mark indicated that the item met the standards of the Government's Utility regulations, and could be sold as a product of the Utility Scheme.[1] Easily recognisable, the CC41 symbol was useful to manufacturers, retailers, and the civilian consumer public.
Therefore, the Board of Trade stipulated the CC41 marks was applied to all Utility products, which included clothing, footwear, furniture, and fabrics and textiles, from the implementation of the Utility Clothing Scheme in 1941, until its end in 1952.
The CC41 mark could be attached to a Utility product as a label, printed directly onto cloth, or impressed mark, as on furniture and early examples of Utility footwear.
The symbol, colloquially referred to as ‘cheeses’ was designed by Reginald Shipp, and is understood to represent ‘Civilian Clothing 1941’.[2]
- ^ "A Point of View: Dazzling in an age of austerity". BBC. 2011-12-31.
- ^ "How Clothes Rationing Affected Fashion In The Second World War". Imperial War Museums. Retrieved 2023-06-30.