Buick (/ˈbjuːɪk/) is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobile brands and was the company that established General Motors in 1908.[3] Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. With the demise of Oldsmobile in 2004, Buick became the oldest surviving American carmaker.
Buick is positioned as a premium automobile brand, selling luxury vehicles positioned above Chevrolet, while priced below the flagship luxury Cadillac division. In North America, Buick vehicles are almost always sold alongside GMC (another premium brand) vehicles at multi-brand dealerships. U.S. market share in 2022 was 1.2%, down by nearly half of its market share in 2000.[4]
However, over the same time period, Buick sold more than 1.4 million vehicles, a record for the brand.[5] The growth was driven by sales in China, which accounts for 80% of Buick's sales.[6]
^"David Buick." Encyclopedia of World Biography. Encyclopedia.com. (July 25, 2023). https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/david-buick
^"Buick Electra". GM Authority. Retrieved November 23, 2023.
^Dunham, Terry B.; Gustin, Lawrence R. (1987). The Buick: a complete history (Third ed.). Kutztown, PA.: Automobile Quarterly. ISBN 9780915038640.
^Cite error: The named reference wsj was invoked but never defined (see the help page).
^"Two Straight Years of 1.4 Million Sales for Buick" (Press release). General Motors. 2018-01-12. Retrieved 2018-01-12.
^Frankel, Todd C. (January 20, 2016). ""That's a Buick?" In China, unlike the U.S., there's no doubt". The Washington Post.
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