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Marketing
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Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature.[1]
Examples of intangible assets include a song ("Over the Rainbow"), a character (Donald Duck), a name (David Beckham), or a brand (Rolls-Royce). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor).
^Manton, Steve (2005). Integrated Intellectual Asset Management. Gower Publishing, Ltd. ISBN 0-566-08721-9.
name (David Beckham), or a brand (Rolls-Royce). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company...
entirely depend on the licensing of intellectual property. Land licensing (proprietary licensing) and IP licensing. A license provides one party with...
endorsement and licensing dollars than from their actual sports earnings." Large corporations realized that the overall image of a brand ambassador within...
and entertainment brands, which it partners with other companies to license and merchandise. ABG owns more than 50 consumer brands, as well as the likeness...
content distributor and licensor based in Kowloon, Hong Kong specializing in the distribution of Japanese anime and brandlicensing. Its offices are located...
is the list of mobile phone brands sorted by the country from which the brands originate. The number of mobile phone brands peaked to more than 750 in...
shreds. As of 2022, Dole has a brandlicensing arrangement with The Walt Disney Company for fruits and vegetables branded with Disney, Pixar, Marvel, and...
Illustrated swimsuit issues, including three covers. In 1993, she founded a brandlicensing company, kathy ireland Worldwide (kiWW), which has made her one of...
The Smiley Company is a brandlicensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries...
combined. Brandlicenses are a contractual agreement where a company lets another organization use its brand on other products in exchange for a licensing fee...
2015. Retrieved July 12, 2016. "Zoom(R) Telephonics Expands Motorola BrandLicense Rights to Include Consumer Wi-Fi Home-Networking Products". Morning...
stores to a master brandlicensing model. Up to her death in 2021, she directed the overall direction and execution of her brand through manufacturer-licensees...
(formerly known as Silvergate Media), is a television production and brandlicensing company based in New York City and London. The company was founded...
WildBrain Ltd. is a Canadian media, animation studio, production, and brandlicensing company, mostly associated as an entertainment company. The company...
Media's licensing arm, which represents licensing for its other properties including Dilbert and Nancy. In 2011, Iconix acquired electronics brand The Sharper...
pay-television providers or in border areas over the air. NBC also maintains brandlicensing agreements for international channels in South Korea and Germany. The...
Arabic and CNN-IBN (now CNN-News18 in India), and was formed after a brandlicensing agreement with CNN Worldwide and Nine Media in 2014. CNN Philippines'...
Corp announced a global re-branding program. All Electronics Boutique, EB GameWorld and EB Kids stores were to be re-branded to the worldwide name of EB...
remained as a product brand of Robi Axiata Ltd in Bangladesh. Since then, Robi Axiata is the brandlicensing holder for Airtel brand in Bangladesh. In December...
Axis (stylized in all caps as AXIS) is an Indonesian cellular brandlicensing service owned by XL Axiata, a subsidiary of the Axiata Group. It provides...
(Spanish language) Fox Sports Mexico (brandlicensing agreement with Grupo Laurman) Fox Sports Argentina (brandlicensing agreement with Mediapro) Big Ten...
standalone brand and division of Getty Images with Cho in charge. Unsplash photos are covered by the Unsplash license. The Unsplash license prevents users...
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions...
(link) https://www.licensing.org/inside-licensing/at-ces-licensing-stretches-brands-in-new-directions/ At CES, Licensing Stretches Brands in New Directions...
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