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Smiley Company
Company type
Private
Industry
Brand licensing, Marketing
Founded
1971; 53 years ago (1971) in France
Headquarters
London
,
England
Area served
Global
Key people
Franklin Loufrani (Founder & President) Nicolas Loufrani (CEO)
Revenue
$ 538 million (2020)[1]
Number of employees
40 (2016)[2]
Subsidiaries
SmileyWorld
Website
Official website
The Smiley Company is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries.[3][4][5] The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.[6][7]
^"The Top Brands of the Decade". License magazine. December 2020.
^Hervez, Marc (9 May 2016). "Qui a Inventé le Smiley? Son Histoire va Vous Surprendre". Le Parisien.
^Loignon, Stéphane (3 August 2009). "Ses Petits Smiley Lui Rapportent de Plus en Plus Gros". Capital.
^"Wal-Mart Seeks Smiley Face Rights". BBC News. 8 May 2006.
^Owen, Jeremy (29 March 2016). "Profile: Smiley World". Transform Magazine.
^Yvernault, Veronique (30 April 2014). "Smiley, Souriez, c'est Français!". LSA.
^Pani, Priyanka (20 January 2014). "Smiley Bets Big on Merchandise Market". The Hindu BusinessLine. Archived from the original on 26 June 2014.
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