Audience studies is a discipline and field of study, a sub-set of media studies, that investigates the processes of media audiences using different methodologies to test and develop theories of audiences' processes of reception. Much of the field borrows concepts from literary theory and research approaches from cultural studies. The primary media of study are film and television and the field intersects in many ways, including its methods used and its focus on everyday media audiences, with fan studies (as popularly established by Henry Jenkins). Audience studies emerged as a field in the early 20th century as a form of market research, but slowly, with the rise of film studies, became popular in an academic context.[1]
Audience studies research is frequently published in journals such as the Journal of British Cinema and Television, Participations: Journal of Audience & Reception Studies, and Transformative Works and Cultures. Such research is frequently used by censorship institutions such as the BBFC to understand public opinion on censorship and ask questions about the effects of violent media.[2] The study of the "effects" of violent media on audiences is a key debate within audience studies, with many audience studies experts criticizing theories of "copycat violence"[3] and reviews of previous studies conducted for the BBFC finding no evidence to substantiate claims of the role of violent media in inspiring crime.[4] The media violence debate, however, is only a small part of a wider academic sub-field which seeks to understand the relationships between media and its audiences through conducting empirical research.
^Napoli, Philip; Voorhees, Steve (2017). "Oxford Bibliographies: Audience Studies".
^BBFC (2012). "BBFC is to adjust sexual and sadistic violence policy to take into account key areas of public concern".
^Barker, Martin; Petley, Julian (2003). Ill Effects: The Media/Violence Debate. Maidenhead: Open University Press.
^Cumberbatch, Guy (2011). The effects of sexual, sexualised and sadistic violence in the media: A review of the research literature – A report for the BBFC (Report).
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media...
Audiencestudies is a discipline and field of study, a sub-set of media studies, that investigates the processes of media audiences using different methodologies...
reception. Media audiencestudies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These...
literary theory, cultural studies, communication studies and network science depending on the phenomena they seek to explain. Audience theories can also be...
between media texts and the production of identity. Repeatedly, audiencestudies and fan studies have recorded the ways in which media texts are utilized and...
a separate discipline, and draws particularly on audiencestudies and cultural studies. Fan studies analyses fans, fandoms, fan cultures and fan activities...
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended...
Audience Response is a type of interaction associated with the use of Audience Response systems to create interactivity between a presenter and their audience...
psychologist known for his epistemological studies with children, states that every child experiences imaginary audience during the preoperational stage of development...
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure...
Audiencestudies were conducted, production formats and venues were scrutinized, and the adjudication process was revisited. The audiencestudies confirmed...
viewership in Wiktionary, the free dictionary. Audience measurement calculates how many people are in an audience, usually in relation to radio listenership...
The Audience Appreciation Index (AI) is an indicator measured from 0 to 100 of the public's appreciation for a television or radio programme, or broadcast...
attention in the aggregate. Audience-centric studies stand somewhere in between media and user-centric research. The audience for any given outlet is characterized...
An audience cost, in international relations theory, is the domestic political cost that leaders incur from their constituency if they escalate a foreign...
Active Audience Theory argues that media audiences do not just receive information passively but are actively involved, often unconsciously, in making...
Audience design is a sociolinguistic model outlined by Allan Bell in 1984 which proposes that linguistic style-shifting occurs primarily in response to...
Scientific Study of Literature. The empirical study of literature attracts scholarship particularly in the areas of reception and audiencestudies and in...
books Corran, Mary Cunningham and Pauline Allen, eds. Preacher and Audience: Studies in Early Christian Homiletics (A New History of the Sermon; Brill...
article was written before the findings of the later wave of media audiencestudies on the complex nature of fan cultures and their interaction with stars...
College Cork, where he spent two years studying English and French in the 1980s. He did not complete his studies after having a breakdown and refusing...
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics...
when some studies showed that the presence of a passive audience facilitated the better performance of a simple task, while other studies showed that...
Audience immersion is a storytelling technique which attempts to make the audience feel as though they are a part of the story or performance, a state...
his or her nervousness about a speech is to the audience. Studies have shown that when the audience is surveyed, the speaker's emotions were not nearly...
effects due to the idiosyncratic nature of individuals in an audience. The Payne Fund studies, conducted in the United States during this period, focused...
with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal"...
being the most studied audience at some point, flourished during the emerging of the fan studies. Her interaction with the audience has been also commented...
Game studies, also known as ludology (from ludus, "game", and -logia, "study", "research"), is the study of games, the act of playing them, and the players...
strategy applied in the delivering of a narrative to relay information to the audience and to make the narrative more complete, complex, or engaging. Some scholars...
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