Salah Zulfikar in a publicity still for the drama series The Family of Mr Shalash (1990)
An Arab television drama or Arab soap opera (also known as musalsal (Arabic: مسلسل), plural musalsalat (Arabic: مسلسلات)) is a television form of melodramatic serialized fiction.[1] The musalsalat are similar in style to Latin American telenovelas.[1] They are often historical epics about Islamic figures or love stories involving class conflict and intrigue.[1] The word musalsal literally means "chained, continuous".[2]
During the evenings of the month of Ramadan, after the Iftar meal is eaten to break the day's fast, families across much of the Arab world watch these special dramas on television.[3] Arab satellite channels broadcast the programs each night, drawing families who have gathered to break their fast.[4] Most musalselat are bundled into about 30 episodes, or about one episode for each night of Ramadan.[5] These television series are an integral part of the Ramadan tradition, the same way the hakawati, the storyteller who recounted tales and myths, was part of Ramadan nights in the past.[6]
According to the market research firm Ipsos, during the first two weeks of Ramadan 2011 television figures rose across the Middle East by 30%, and as many as 100 Arab soap operas and shows broadcast on state and private channels.[7] The Ramadan season has been compared to a month-long Super Bowl for its importance in the Arab world's television market.[7] During this period, television ratings remain high well into the night, and the cost of a 30-second advertisement during peak Ramadan viewing hours can be more than double the normal rate.[7] According to the Pan Arab Research Center, the amount spent in 2012 for Ramadan television advertising exceeded a forecast of US$420 million, out of an estimated $1.98 billion for the total Arab television advertising market for the same year.[8]
In 2012, YouTube has announced a new online channel specifically dedicated to showing Ramadan shows.[9]
^ abc"Ideas & Trends: Ramadan Nights; Traditions Old (Fasting) and New (Soap Operas)". New York Times. November 23, 2003.
^Salamandra, Christa (10 December 2004). A New Old Damascus: Authenticity And Distinction In Urban Syria. pp. 169–170. ISBN 0253110416.
^"Ramadan soap opera boom for Egypt". BBC News. 17 August 2012.
^"Syrian Soap Opera Captivates Arab World". Washington Post. October 12, 2007.
^"Syria's Subversive Soap Operas". The Atlantic. Jul 29, 2011.
^Cite error: The named reference sol-rff was invoked but never defined (see the help page).
^ abc"Ramadan TV: Your ultimate guide to the best of the month's television programmes". Gulf News. July 17, 2012.
^"Ramadan shows give TV revenue a big boost". The National. Aug 5, 2012.
^"YouTube Launches Ramadan TV". Nuqudy. 2012-07-18. Archived from the original on 2018-07-05. Retrieved 2012-12-11.
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