The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification[1] for what is currently referred to as the a element, or <a>.[2] The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms (since HTML is XML), the anchor text is the content of the element, provided that the content is text.[3]
Usually, web search engines analyze anchor text from hyperlinks on web pages. The words contained in the anchor text can determine the ranking that the page will receive from search engines. Other services apply the basic principles of anchor text analysis as well. For instance, academic search engines may use citation context to classify academic articles,[4] and anchor text from documents linked in mind maps may be used too.[5]
^"HTML 3.2 Reference Specification".
^"HTML Standard".
^"Extensible Markup Language (XML) 1.0 (Fifth Edition)".
^Bader Aljaber; Nicola Stokes; James Bailey; Jian Pei (1 April 2010). "Document clustering of scientific texts using citation contexts". Information Retrieval. 13 (2). Springer: 101–131. doi:10.1007/s10791-009-9108-x. S2CID 18990883.
^Beel, Joeran (1 October 2010). "Retrieving Data from Mind Maps to Enhance Search Applications". Bulletin of IEEE Technical Committee on Digital Libraries. Archived from the original on 29 September 2011. Retrieved 5 May 2011.
The anchortext, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML...
element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchortext. A software system that is used for viewing...
An anchor is a device, normally made of metal, used to secure a vessel to the bed of a body of water to prevent the craft from drifting due to wind or...
e.g. BM25F (a version of BM25 that can take document structure and anchortext into account), represent TF-IDF-like retrieval functions used in document...
such as a ship's anchor or a fishing trawl. On some ships, it may be located in a specific room called the windlass room. An anchor windlass is a machine...
another granting webpage. Another important factor is the anchortext of the backlink. Anchortext is the descriptive labeling of the hyperlink as it appears...
vessel, it does not weigh anchor; the captain or master gives the order to "take in lines." This article incorporates text from the public domain Dictionary...
A sea anchor (also known as a parachute anchor, drift anchor, drift sock, para-anchor or boat brake) is a device that is streamed from a boat in heavy...
are loaded into a web page's meta tags, visible content, or backlink anchortext in an attempt to gain an unfair rank advantage in search engines. Keyword...
"searched city and state in backlinks' anchortext" as well as the use of the " 'near me' in internal link anchortext" An important update to Google's local...
block-level elements. <a>...</a> An anchor element is called an anchor because web designers can use it to "anchor" a URL to some text on a web page. When users...
Anchor baby is a term (regarded by some as a pejorative) used to refer to a child born to non-citizen parents in a country that has birthright citizenship...
look for an anchor identified with an HTML tag that includes an id= or name= attribute equal to the fragment identifier. In URIs for MIME text/html pages...
primary elements: a body, an anchor, and a marker. The body of an annotation includes reader-generated symbols and text, such as handwritten commentary...
particular search phrase if enough other pages linked to it use similar anchortext. By January 2007, however, Google had tweaked its search algorithm to...
linked to is an authority for the keyword that is being used as the anchortext. However the rollout of Google Panda's algorithm may not reflect this...
The history of the anchor dates back millennia. The most ancient anchors were probably rocks and many rock anchors have been found dating from at least...
Verse 19; "Which hope we have as an anchor of the soul, both sure and stedfast...", although other Biblical texts are also referenced in the verses of...
categorizing web pages in a public location on the web. Because bookmarks have anchortext and are shared and stored publicly, they are scanned by search engine...
of the various query words on the page itself, in the URL or in any anchortext referring to the page. In webometrics, it is possible to rank institutions...
RFC 3667 & RFC 3668. <a href="http://www.example.com/" rel="nofollow">Link text</a> Google announced in early 2005 that hyperlinks with rel="nofollow" would...
within the anchortext of third party websites, then pointing the website address within the linked text back to an infringing website. An anchor link signals...
The Anchor Bible Series, which consists of a commentary series, a Bible dictionary, and a reference library, is a scholarly and commercial co-venture which...
relevant before actually downloading the page. A possible predictor is the anchortext of links; this was the approach taken by Pinkerton in a crawler developed...