Affective disposition theory (ADT), in its simplest form, states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative. This theory was first posited by Zillmann and Cantor (1977), and many offshoots have followed in various areas of entertainment (Raney, 2006a). Entertainment users make constant judgments of a character's actions, and these judgments enable the user to determine which character they believe is the "good guy" or the "villain". However, in an article written in 2004, Raney examined the fundamental ADT assumption that viewers of drama always form their dispositions toward characters through moral judgment of motives and conduct. Raney argued that viewers/consumers of entertainment media could form positive dispositions toward characters before any moral scrutinizing occurs. He proposed that viewers sometimes develop story schemas that provide them "with the cognitive pegs upon which to hang their initial interpretations and expectations of characters" (Raney, 2004, p. 354). The basic idea of the affective disposition theory is used as a way to explain how emotions become part of the entertainment experience.
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Affectivedispositiontheory (ADT), in its simplest form, states that media and entertainment users make moral judgments about characters in a narrative...
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"Aspects of extraversion are unrelated to pleasant affective-reactivity: Further examination of the affective-reactivity hypothesis". Journal of Research in...
attachment. Affective attachment occurs when a social unit (partner or group) is the target of positive feelings from exchange; affective detachment (alienation)...
expectancy theory, equity theory, goal-setting theory, self-determination theory, and reinforcement theory. Motivation is relevant to many fields. It affects educational...
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findings in which students in negative affective states had improved lie detection compared to students in positive affective states. In a study, students watched...
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White TL (1994). "Behavioral Inhibition, Behavioral Activation, and Affective Responses to Impending Reward and Punishment: The BIS/BAS Scales". Journal...
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