Adweek is a weekly American advertising trade publication that was first published in 1979.[1]Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3]Adweek also operates the Adweek Blog Network, which was formed from the assets of Mediabistro.
Related publications include Brandweek,Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Marketing Week (ISSN 0892-8274).[4]
In 2018, the company produced the first Brandweek,[5] event, a first-of-its-kind summit held September 23–25, 2018 in Palm Springs, Calif. Subsequent summits have been held in Miami. Brandweek was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.[6]
^Kenton, Will (January 25, 2011). "Adweek". Investopedia. Retrieved July 9, 2018.
^Elliott, Stuart (September 12, 1991). "The Media Business: Advertising; Adweek Plans Overhaul as a Sign It Is Alive and Well". The New York Times. ISSN 0362-4331. Retrieved December 27, 2019.
^Stevenson, Richard W. (October 14, 1985). "The Battle of 2 Ad Magazines". The New York Times. ISSN 0362-4331. Retrieved December 27, 2019.
^"journalfinder.wtcox-4 Subject Search Results – Journal Finder[permanent dead link]".
^"Adweek Announces Brandweek Summit for the World's Leading Marketers and Influencers" (Press release). PR Newswire. January 30, 2018. Retrieved April 23, 2018.
^O'Shea, Chris (April 11, 2011). "Brandweek, Mediaweek Prepare to Fold Into Adweek". Adweek. Retrieved April 23, 2018.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships...
"Why a Sugar High is in the Making for Kate Bolduan's Daughter". TVNewser. Adweek Blog Network. August 16, 2015. Archived from the original on August 20,...
(2 May 2011). "Facebook Addiction Disorder — The 6 Symptoms of F.A.D." AdWeek. Retrieved 2 May 2011. Brailovskaia, J.; Margraf, J. (2017). "Facebook Addiction...
Tiffany's iconic box became the world's most popular package". www.adweek.com. Adweek, LLC. Retrieved 2019-06-02. Pressman, Lauri (2016-02-19). "Crazy about...
The New York Times. "Soap Opera Declines Cause Fallout for Magazines". AdWeek. 10 April 2012. Retrieved 9 August 2015. Villarreal, Yvonne. "Show Tracker:...
web}}: CS1 maint: unfit URL (link) "Celine Dion Is Americans' Musical Fave". AdWeek. 6 May 2010. Archived from the original on 10 May 2010. Retrieved 16 June...
Deadline. Retrieved April 6, 2020. "Tracey Edmonds' Twitter Fans Inspire the Launch of Alright TV". www.adweek.com. May 2013. Retrieved April 6, 2020....
(September 29, 2014). "How a Topless Mermaid Made the Starbucks Cup an Icon". AdWeek. Allison, Melissa (March 9, 2008). "Starbucks co-founder talks about early...
FRONTIER: CHAIR {ADWEEK: BEST SPOTS OF NOVEMBER 1997}". The Paley Center for Media. Retrieved September 14, 2023. "LEE JEANS: TWISTER {ADWEEK: BEST SPOTS OF...
through an online magazine and a "Need to Know" subscription emerged in Adweek in July 2013. In March 2014, The New York Times announced three applications—NYT...
"Facebook Begins Rolling Out Free Profile Usernames For Vanity URLs". Adweek. Beringer Capital. Archived from the original on November 9, 2020. Retrieved...
following the departure of network anchor Tom Llamas to NBC News. In 2022, Adweek reported that Davis was adding radio to her responsibilities, saying she...
Beat was "the highest-rated non-Fox News show in the demo" on cable news, AdWeek reported in November 2023. Forbes notes it has "MSNBC's best rating ever...
Gaga's Bad Romance Is Officially The Most Viewed Video On YouTube Ever". Adweek. Archived from the original on May 14, 2017. Retrieved May 14, 2017. Whitworth...
Anthony (7 June 2011). "Update: NBC Bids $4.38 Billion for Olympic Gold". Adweek. Retrieved 7 June 2011. Armour, Nancy (7 May 2014). "NBC Universal pays...
November 7, 2015. Consoli, John (May 20, 2008). "Univision to Roll Out VOD". AdWeek. Guggenheim Partners. Archived from the original on January 23, 2016. Retrieved...
Herself". New York Times. Retrieved 31 May 2018. Adweek Staff (April 22, 2005). "Coke Marketer to Depart". Adweek. "Geoff Cottrill Departs As CMO Of Converse"...
72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners. 72andSunny was founded...
"As Hispanic Television Market Grows, Univision Reshuffles Executives". AdWeek. Retrieved March 5, 2015. "How Latin trap defied the odds and launched the...
stand-alone sites". Adweek. Katz, A.J. (October 4, 2018). "CNN Business Launches Today With a New San Francisco Bureau". Adweek. Wikimedia Commons has...
series has been described as "anime" by multiple sources. For example, Adweek, in the headline to one of its articles, described the series as "American-made...
Mediaite. Retrieved July 9, 2023. "Evening News Ratings: Week of August 14". Adweek. August 22, 2017. Retrieved February 23, 2019. Pacheco, Patrick (June 25...
CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years With WPP". Adweek. Shamrock Holdings. ISSN 0199-2864. Archived from the original on November...
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