Academic detailing is "university or non-commercial-based educational outreach."[1] The process involves face-to-face education of prescribers by trained health care professionals, typically pharmacists, physicians, or nurses. The goal of academic detailing is to improve prescribing of targeted drugs to be consistent with medical evidence from randomized controlled trials, which ultimately improves patient care and can reduce health care costs. A key component of non-commercial or university-based academic detailing programs is that they (academic detailers/clinical educators, management, staff, program developers, etc.) do not have any financial links to the pharmaceutical industry.
Academic detailing has been studied for over 25 years[2] and has been shown to be effective at improving prescribing of targeted medications about 5% from baseline.[3] Though it is primarily used to affect prescribing, it is also used to educate providers regarding other non-drug interventions, such as screening guidelines.
^Avorn J, Soumerai SB (1983). "Improving drug-therapy decisions through educational outreach. A randomized controlled trial of academically based "detailing". N Engl J Med. 308 (24): 1457–63. doi:10.1056/nejm198306163082406. PMID 6406886. S2CID 74834805.
^O'Brien MA, Rogers S, Jamtvedt G, et al. (2007). "Educational outreach visits: effects on professional practice and health care outcomes". Cochrane Database Syst Rev. 4 (4): CD000409. doi:10.1002/14651858.cd000409.pub2. PMC 7032679. PMID 17943742.
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