Global InformationZillennials information
Zillennials (also known as Zennials) is the demographic cohort on the cusp of the Millennial and Generation Z cohorts.[1] Their adjacency between the two generations and limited age set has led to their characterization as a "micro-generation."[2][3] They are generally the children of Generation Jones and Generation X.[4] Estimates of the U.S. population in this cohort range from 30 million to 48 million.[5][6]
In early childhood, during the September 11th terrorist attacks, they were the first cohort to experience adolescence in a post-9/11 world. The majority of this cohort came of age during the 2010s, with the U.K. Brexit referendum and U.S. presidential election of 2016, COVID-19 pandemic and the 2020-2021 George Floyd protests being key formative events.[3] Zillennials experienced the Digital Revolution of the 2000s and 2010s, navigating mobile LTE internet, cell phones, mobile devices and smartphones.[7]
Zillennials code-switch between generations,[8] have high levels of digital literacy,[9] and are more likely to self-identify into a minority group.[10] Zillennials are less wealthy but more economically secure than Generation Z, commanding relatively high spending power in the U.S. economy, especially when compared to millennials.[6][11] They have high brand loyalty, low price sensitivity, and stable purchasing patterns.
- ^ Cite error: The named reference
:0was invoked but never defined (see the help page). - ^ Cheong, Charissa. "How to spot a 'zillennial' in the wild, according to TikTok". Insider. Retrieved 25 August 2023.
- ^ a b Napoli, Cassandra (22 May 2020). "WGSN: Zennials: The In-Between Generation". wgsn.com. Archived from the original on 25 October 2020. Retrieved 18 February 2021.
- ^ Cite error: The named reference
UblWalden2017was invoked but never defined (see the help page). - ^ Cite error: The named reference
:8was invoked but never defined (see the help page). - ^ a b Cite error: The named reference
:7was invoked but never defined (see the help page). - ^ Everett, Mary (3 March 2021). "Are You Confused by the Current Generational War? Congrats, You May Be a Zennial!". PopSugar. Archived from the original on 3 March 2021. Retrieved 8 March 2021.
- ^ Cite error: The named reference
:5was invoked but never defined (see the help page). - ^ Cite error: The named reference
:4was invoked but never defined (see the help page). - ^ Cite error: The named reference
Dreisinger2019was invoked but never defined (see the help page). - ^ Cite error: The named reference
:6was invoked but never defined (see the help page).